PR Watch News
Dr Pragnya Ram was conferred the Hall of Fame Lifetime Achievement Award at the inaugural IPRCC Awards 2011. Hanmer MSL’s Sunil Gautam was declared PR Professional of the Year, Roma Balwani of Mahindra was adjudged Corporate Communication Professional of the Year. PR Agency of the Year was Blue Lotus PR.
The realm of public relations today has widened to include newer elements and managing reputation has become imperative today. PR practitioners need to understand the realities of going social in the new normal world.
Communicating in the ‘New Normal World’ came under the spotlight at the second exchange4Media India PR and Corporate Communications Conference, which was held in Delhi on March 16, 2011.
Michael J Berland and Ashwani Singla of Penn Schoen Berland share their insights on the changing nature of the PR industry as it applies both globally and to India.
Countdown to the Indian PR and Corporate Communication Awards (IPRCCA) 2011 has begun with the eminent jury meeting to shortlist the winning entries on March 12, 2011.
Beginning 2008, the world pressed the ‘reset’ button and started operating in the ‘New Normal’. India PR & Corporate Communications Conference 2011 will seek to define and decode what this ‘New Normal’ is.
Entertainment and marketing company Kwan has acquired controlling interest in Eye D Communications, an entertainment and lifestyle PR agency.
Sunil Gautam, Chairman, Hanmer MSL, is stepping down from his current role from today. Responsibilities of the Chairman’s role will be transitioned to Jaideep Shergill, CEO, Hanmer MSL.
20:20 MSL, previously known as 20:20 Media, unveiled its new brand vision and identity on February 16, 2011, aligning with Publicis Groupe’s MSLGroup.
Aadarsh Pvt Ltd, which is into publishing, has assigned its PR mandate to PR Solutions following a keenly contested pitch.
The Telegraph has recently undertaken a major value addition exercise in Kolkata wherein the overall pagination has gone up to 52 pages on most days of the week.
More has changed in the last 5 years than the preceding 15 years I think. That’s good; otherwise I may have got bored! The changing media landscape, the role of social networking and blogging has forever changed the way we communicate on the behalf of our clients. We’ve also seen that trust is built in different ways – people look to people like themselves for opinions more than institutions now. People – and journalists - also expect a more 1-1 communication.
At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations.
Bata India Ltd has appointed PR Pundit as its PR consultancy to take on its corporate and brand communication responsibilities. PR Pundit will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range.
Bollywood’s leading PR specialist Dale Bhagwagar will be conducting a workshop specifically designed for people interested in making a successful career in the entertainment industry and media professions. Starting August 16, 2010, the PR Orientation Programme (PROP) is a special 20-day certificate workshop, providing hands-on media training and personalised coaching by Bhagwagar.
The industry has surely grown and you see a maturity in the way PR professionals work as well as the way clients look at them. Earlier, PR was understood primarily by international clients, but today, Indian companies are coming round. On the agency side, too, India as a market is attracting a lot of international PR agencies, and today, we have some big names already operating in the country. Some key services like public affairs are gaining ground and there is increasing popularity of social media as a powerful tool in the PR programme.
Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Little Italy and Harlequin Mills & Boon India. Speaking on the new wins, Veena Gidwani, CEO, Madison Public Relations, said, “Both Little Italy and Mills & Boons are iconic brands, much loved by their niche consumers. We are really excited to work with these popular brands.”
Corporate Voice | Weber Shandwick’s PR campaign for P&G’s brand Gillette has won an International Stevie Award for PR Campaign of the Year – Marketing Consumer Products at the 2010 International Business Awards (IBAs), otherwise known as the Stevie’s.
Genesis Burson-Marsteller has announced key organisational developments to align itself with the domain-led structure of Burson-Marsteller globally. As part of this move, Rahul Sharma, former Editor, Delhi, Hindustan Times, has been appointed as President of the agency’s Public Affairs business, while Nikhil Dey continues to lead the Public Relations business as its President.
We believe in integrated marketing communications. We believe that the customer is at the heart of all propositions and it is, therefore, imperative that we propose a PR programme that supports the business objectives of organisations. Norms rendering PR as distinct from marketing are no longer appropriate in this age of consumerism, in which consumers aggregate all messages in making a decision to interact with the brand or company.
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