Mr. Rajiv Desai, CEO, Comma Consulting

At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations.

e4m by exchange4media Staff
Published: Sep 22, 2010 12:00 AM  | 6 min read
<b>Mr. Rajiv Desai</b>, CEO, Comma Consulting

At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations.

Rajiv Desai is the founder of India’s newest and most experienced public relations consulting firm. A pioneer in the profession, Mr Desai established India’s first PR consulting firm, IPAN, in December 1987.

In the 17 years that he steered IPAN, Mr Desai played a key role in the entry into India of Pepsi, Citibank’s global consumer bank, STAR TV, in the rapid popularization of Golf, a 1990 campaign on behalf of ITC (Wills Circuit Golf), in the incipient technology boom for companies like Microsoft, Cisco and Intel in the mid 1990s; as also in the opening up of the telecom sector for companies such Nokia, Hughes, Alcatel, BT and BPL Mobile. Over the years, Mr Desai also established a parallel career in journalism as a columnist on public affairs. His commentaries have featured in publications all around the world including The Wall Street Journal, Chicago Tribune, The New York Times (Syndicate), The Times of India, Hindustan Times and various magazines. He is a frequent commentator on television news shows and has appeared on NDTV, CNBC, BBC and other channels. Active in public affairs, Mr Desai served as media adviser to Rajiv Gandhi in the 1989 and 1991 parliamentary election campaigns.

Mr Desai’s articles can be found on his blog, Res Gestae

Comma Consulting, India’s first communications management consulting firm operates at the cutting edge of today’s modern, pulsating India. We are where the action is: financial services, television and media, business process outsourcing, digital music, music publishing and licensing, telecom, intellectual property rights, homegrown brands, urban development, tourism, infrastructure and power, sports, global marketing, governance and foreign policy.

Q. Your company's media training is much talked about. Kindly tell us the relevance of media training for a company's spokesperson in today's business world context. We train corporate spokesmen to deliver succinct messages to targeted audiences. I have personally trained senior executives of more than 200 multinational and Indian firms.

Q. What are the salient features of a PR professional? Do you agree that there is a dearth of PR Professionals? A PR professional must be a renaissance man (woman). From excruciating details to a comprehensive worldview, the PR man (woman) must be capable of dealing with all sectors of the economy and society.

Q. How has the journey been so far since the inception Comma Consulting? The journey has been very fulfilling one. We have built a strong team and an impressive list of clients. A strong team has to do with strong leadership. Over the past two decades, as a pioneer in the PR consulting business, I have followed my belief that the people are most important to the business, especially when it comes to consulting. My role has been that coach and mentor. Today, members of my teams can be found in all manners of solid, responsible corporate communications positions in global firms. Some of them followed me to Comma.

Q. What is Comma Consulting’s vision and what is it doing to realize it? Our offer is simple: we are partners with the client’s corporate communications team. Over the years, the task of a corporate communications department has become complex with demands from various internal and external stakeholders. We work with the corporate communications team to prioritize demands and deliver services.

Q. Last year, during global recession, many companies were seen cutting back their Marketing and PR budgets. How was 2009 for Comma Consulting? 2009 was a year of consolidation. Despite the recession, we managed the adversity well. Further than this we cannot comment as this was a strategic internal matter and we prefer not to talk about it.

Q. Do tell us about your various services and which ones are your forte? We offer public relations counsel and services to assist corporate communications departments in the discharge of duties. PR is an increasingly important aspect of a company’s business. Proper public relations strategy can help companies compete more effectively by helping management attract finance and staff; it can also help a company attract customers. Our forte services include media relations, crisis management, media monitoring and analysis, research and analysis and internal communications.

Q. Given your clientele, Comma Consulting seems to have ventured into catering clients from various industries. How does Comma Consulting meet specialized PR needs of various clients? At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations

Q. Who are your closest competitors and what and how does Comma Consulting do things differently to stay ahead of the competition? We focus on our clients not on our competition; that helps us stay ahead of them. By anticipating needs of the client, by helping set communications priorities, Comma tries to stay ahead of the game. The most important aspect is credibility. This means the client takes you seriously and values your contribution.

Q. How has Comma Consulting fared in the first quarter? We have fared very well in the first quarter. Revenues are up and costs have been curtailed. The bottom line looks healthy.

Q. You have been attached with Comma Consulting for many years now. What has changed and how since you took over the reins? I am the founder of Comma Consulting, which completed five years in 2010. In the five years since Comma was established, the corporate communications function has become more complex. It used be led by marketing, but now it must handle demands from various other departments such as legal, financial, HR and others. This means the consulting function must focus on helping the corporate communications department with counsel and services that helps it discharge its function effectively.

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Surabhi Patodia of Ola joins Practo as Head of Communications

Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR

e4m by Ruhail Amin
Published: Feb 8, 2019 8:20 AM  | 1 min read
Patodia

Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.

Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.

Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.

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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation

Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications

e4m by Ruhail Amin
Published: Jan 29, 2019 8:08 AM  | 1 min read
Leekha

IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.

Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.

Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.

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Aditya Birla Group appoints Sandeep Gurumurthi as Head of Corporate Comm. and Brand

Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018

e4m by Ruhail Amin
Published: Jan 22, 2019 7:45 AM  | 1 min read
SandeepGurumurthi

Aditya Birla Group has appointed former ET Now Managing Editor Sandeep Gurumurthi as Head of Corporate Communications and Brand.

Gurumurthi who was part of the core team that launched ET Now stepped down from his role as Managing Editor in August 2018.

He was associated with the channel since inception and besides anchoring breaking news and other special shows, he hosted ET Now's flagship debate show India Development Debate weeknights at 9 pm. 

Gurumurthi began his career with national broadcaster DD News, and prior to joining ET Now, he was associated with CNBC TV18,

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Yaap appoints Deepak Singh as Chief Creative Officer

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards

e4m by exchange4media Staff
Published: Nov 1, 2018 1:30 PM  | 2 min read
DeepakSinghYaap

Rainmaker Ventures-backed Yaap, the digital advertising agency has appointed Deepak Singh as their Chief Creative Officer. Deepak will be based in the Mumbai office and will oversee all creative functions across the Yaap network in Mumbai, Gurugram, Hyderabad, Shillong, Dubai, Singapore & Jakarta.  He will report directly to the Board of Directors at Yaap. 

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards at Cannes, One Show, LIA, New York Festival, Goafest, Adfest, Spikes Asia, Young Guns and more. He has also been on the jury of some of these prestigious festivals and led creative teams across agencies including Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA, Dentsu and The Social Street. 

For the past 3 consecutive years, Singh has led a young team from The Social Street, which has gone on to give an exhilarating performance. He has been instrumental in securing the Creative Agency of the year title for the agency, several times during 2018. 

Commenting on his new role, he added, “Saying yes to Yaap was actually not a very tough decision to make for me. Right from the time we first met, Atul had a clear picture of why he wanted to hire me. I am glad he has chalked out a much bigger role for me. Being a young and vibrant company with expertise in Digital Content, Design and Influencer Marketing, Yaap I believe will be a great learning experience for me. I’m raring to go “

Atul Hegde, co-founder Rainmaker Ventures added “Deepak is a welcome addition to the array of Partners we have at Yaap, which has a unique non CEO model, our aim as investors, is to ensure that we are able to attract the best & brightest of talent into the senior management pool at Yap. Within a short span of fewer than 3 Years, Yaap has grown into 70+ people across 7 offices in South East Asia, India & the Middle East and it was the right time for us to bring in a Senior Creative talent. I wish Deepak all the very best and I’m sure he will be a great asset to Yaap. “

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Leo Burnett India promotes Rakesh Hinduja to COO, West

He has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head

e4m by exchange4media Staff
Published: Nov 1, 2018 9:06 AM  | 3 min read
RakeshHinduja

Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue to report to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Rajdeepak Das, Managing Director, India and Chief Creative Officer, South Asia.

Hinduja has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head.

Speaking about the elevation, Dheeraj Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.

Commenting on Rakesh’s promotion, Rajdeepak Das said, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

Talking about his promotion, Rakesh Hinduja said, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

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Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

Along with Srija Chatterjee and Bobby Pawar, Bassi will help in fostering collaboration and delivering on the Power of One synergy across the Groupe

e4m by exchange4media Staff
Published: Nov 1, 2018 8:55 AM  | 3 min read
NeerajBassiPublicis

Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Neeraj will work from the agency’s New Delhi office. Along with Srija Chatterjee and Bobby Pawar, Neeraj will help in fostering collaboration and delivering on the Power of One synergy across the Groupe.   

With over two decades of professional experience, Neeraj has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.

He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Neeraj has worked with some of the top market research networks such as TNS, IMRB, and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad. Neeraj has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India & APAC), AMES, WARC, etc.  

Announcing the new appointment and welcoming Neeraj aboard, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”  

Welcoming Neeraj to the Publicis family, Srija Chatterjee, Managing Director - Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omnichannel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”  

Bobby Pawar, MD & CCO - Publicis Worldwide, India added: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”  

Commenting on his appointment, and his plans for the agency, Neeraj Bassi said: “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omnichannel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline-specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”  

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Airbnb appoints Google's Aristotle Balogh as Chief Technology Officer

Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google

e4m by exchange4media Staff
Published: Oct 26, 2018 9:06 AM  | 1 min read
AristotleBaloghAirbnb

Airbnb has announced the appointment of Aristotle Balogh as Chief Technology Officer, according to media reports.

Balogh is expected to begin his tenure with Airbnb in November and will head the engineering and data science teams. He will also be in charge of infrastructure, information security and IT, as well as engineering for payments and community support.

Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google, where he was instrumental in developing the infrastructure and data platforms of Google Search. He also worked as Chief Technology Officer at Yahoo and VeriSign.

According to reports, the company is expected to file for an Initial Public Offering (IPO) next year and Balogh's appointment comes at a time when Airbnb is still without a Chief Financial Officer after Laurence Tosi stepped down from the role earlier this year.

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