PR Watch News
Good Relations India has bagged the communications duties for Baskin Robbins. Good Relations will be responsible for the ice cream brand’s media visibility and communication initiatives across India.
Recession has forced PR consultancies to get their houses in order, and evolve or they will be in deep trouble. PR agencies have today ‘evolved’ by quickly bringing their teams up to speed on social media to ensure they were reaching both online and offline audiences in their consultancy. PR is no longer just about media placements – but rather, driving action from influencers directly – businesses can easily see (and rather quickly, too), if the money they pay for effective PR and marketing is working.
Clea Public Relations has bagged the PR mandate for IMN News, the soon to be launched English news channel, which is currently known as NewsX. The mandate for Clea PR includes designing the channel’s new communication strategy, conceptualising communication and viewer engagement initiatives and handling corporate communications.
Noshe PR has been roped in by Dynamic Orbits Advisory Pvt Ltd as its public relations agency. The assignment will focus on helping Dynamic Orbits to promote the cross border advisory firm through different PR tools.
Recession has forced PR consultancies to get their houses in order, and evolve or they will be in deep trouble. PR agencies have today ‘evolved’ by quickly bringing their teams up to speed on social media to ensure they were reaching both online and offline audiences in their consultancy. PR is no longer about just media placements,” points out Jaideep Shergill, CEO, Hanmer Ms&L India.
Public relations used to be about communicating key messages top-down along a vertical axis from corporations to a mass consumer audience by earning editorial coverage. Now, PR is also about stimulating conversations between stakeholders on a peer-to-peer basis, where brands are co-created horizontally. PR these days really stands for ‘Public Relationships’, where we apply our traditional skills with journalists to many more communities of interest. These days, we are increasingly becoming ‘digital storytellers’.
It's been seen in films - kick up some controversy just before the release and gain mileage out of it. But when it comes to brands and companies, controversies can be a double-edged sword. PR industry experts discussed the pro and cons of controversies at the first ever India PR and Corporate Communication Summit, held in Delhi.
Reputation management forms a major part of public relations and with digital media playing a crucial role in forming opinions about brands and companies, PR companies need to get cyber active too. The session on 'Reputation Management - The future is digital' tackled this aspect at the inaugural India PR & Corporate Communication Summit.
The role of digital media, especially social media, came up for special discussion at the inaugural PR & Corporate Communications Summit. Panelists also spoke about the close synergy between marketing and corporate communication and the need to explore that further.
The first ever PR & Corporate Communications Summit covered a wide gamut of topics ranging from 'Growth Driver for PR industry- Measuring PR Effectiveness' to 'Media Agencies - Shortcut for PR?'. An initiative of the exchange4media Group in association with Adfactors Public Relations, the Summit was held in Delhi on May 21.
Post lunch sessions at the inaugural India PR and Corporate Communication Summit featured two keynote addresses by Thomas Crampton, Asia-Pacific, Director, 360 Digital Influence, Ogilvy Public Relations Worldwide, and Abhijit Sarkar, Head - Corporate Communications, Sahara India Parivar.
The inaugural PR & Corporate Communications Summit featured some very insightful keynote addresses. One such keynote address was delivered by Ashwini Singla, CEO, Genesis Burson-Martseller, said that in its present state, the PR profession was grossly "undervalued as well as underrated" and there was need to put the 'public' back into Public Relations.
The first ever India PR & Corporate Communications Summit, held in Delhi on May 21, 2010, commenced with a special address by Chief Guest Dr Sanjaya Baru, Editor, Business Standard, and former Press Advisor to the Prime Minister of India. While covering the various issues facing the industry today, Dr Baru highlighted the importance of credibility in PR.
The first ever India PR & Corporate Communication Summit, held in the National Capital on May 21, 2010, brought together industry stalwarts to brainstorm on various issues pertaining to the PR industry today. An initiative of the exchange4media Group, the Summit was held in association with Adfactors Public Relations.
Stage is set for the India PR & Corporate Communications Summit 2010. An initiative of the exchange4media Group, the Summit is presented by Adfactors Public Relations and will be held in Delhi on May 21. With six hard hitting panel sessions and four keynotes, the Summit will cover a wide gamut of issues, threats and thoughts related to the PR industry.
Orion PR has announced its formal foray into web PR and social media PR. Orion PR’s Web PR/Social Media PR division would offer services ranging from online reputation management strategy to online PR campaign execution and evaluation.
Public Relations is possibly at the lowest level of the entire communications process in the Indian media, thanks to indifferent clients and agencies dealing in improper activities, writes Pradyuman Maheshwari
The Public Relations Consultants Association of India (PRCAI) reiterated its commitment to high standards and guidelines pertaining to the working of PR agencies and consultancies at its AGM held in Delhi on April 30, 2010. The AGM also welcomed Home Minister P Chidambaram’s reported view to regulate the public relations industry.
As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see public relations being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation.
In a bid to tap the digital growth, Burson-Marsteller has decided to launch a new programme for their clients – ‘Evidence-Based Communications’ – a new research-rich approach to business-building communications.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
