PR Watch News
In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations has launched Zzebra Sports, touted as the country’s first integrated sports communications firm.
United Breweries Ltd (UBL) has appointed PR Pundit as its PR Communications Consultant for the brand communications needs of its extensive beer brand portfolio. PR Pundit secured the mandate following a multi-agency pitch.
Like a good wine takes time, so did we. We have been working together as affiliates for three years and for us, it has become extremely important to get to know our partners and to spend time working together. So this is basically about a long term relationship and sustaining our clients. Sampark is one of the best operatives in the market place. They have client retention of seven years. From both sides – be it Sampark or Ketchum – we knew we could just not do this too quickly or easily.
Theme Ventures, a diversified brand management firm, has been appointed as the agency on record (AOR) by Kolkata-based Priya Foods to launch an extensive rural media PR activity.
The PR industry has turned from an individualistic approach to a more collective one. It has certainly become more structured and organized, while the media has become more receptive. Today PR agencies have turned into all encompassing media management services, where we now develop media strategies, which are effectively picked up by various media, making it a matter of complete teamwork.
“The whole point of this new environment is that reputation cannot be controlled in any way. But that said, we can have huge influence by ensuring that all ‘touch points’ with their many different publics drive engagement, dialogue and understanding. Again, authenticity of content is key here as is consistency.”
After acquisitions in Greater China and Russia, Ketchum, one of the world’s largest global public relations consultancies, has now acquired a majority stake in Sampark PR.
“The whole point of this new environment is that reputation cannot be controlled in any way. But that said, we can have huge influence by ensuring that all ‘touch points’ with their many different publics drive engagement, dialogue and understanding,” says Tim Sutton, Chairman, Weber Shandwick – Asia Pacific.
Emerging markets typically tend to leapfrog either technology or even best practices. At some level, one can say the same for PR in India. We are seeing the development and use of a comparable range of methodologies and tools in this market…From web 2.0-style news tracking tools to applications for social media tonality or sentiment and CRM tools…there is an increasing adoption within the PR practice community. That is an encouraging sign.
Creditability of the public relations industry today comes up for frequent debate at different forums, even as PR practitioners stress that corruption is corruption, anywhere in any form and, therefore, equating a profession with it is not valid.
Percept Profile has kick-started 2011 by bagging the PR mandates of some of the biggest brands in India in sectors ranging across consumer electronics, mobile gaming, power & energy, and real estate.
A survey conducted by Penn Schoen Berland has revealed that PR professionals believe that measuring the ‘business impact’ of their campaigns has become more important than measuring the coverage they garner.
“Driving this upsurge in PR is the emergence of the increasingly savvy consumer, explosive media growth, somewhat increasing segmentation (of consumers and the media) and the rise of what we call the ‘now’ web,” according to Pranav Kumar, MD - India, Bite Communications.
Percept Profile Delhi has bagged a slew of new accounts from sectors ranging from consumer electronics to mobile gaming to power and energy and real estate. These include Luminous Power, PlayUp, Salora International and CREDAI.
The convenience of communication has given rise to challenges for the PR industry, wherein people are increasingly more vocal and demand answers. The industry needs to address public anger more effectively.
Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…
Even as companies and brands target the urban SEC segment, there is a whole ‘Bharat’ waiting out there offering immense potential and growing purchasing power. The industry can’t afford to ignore this segment any more…
The PR and corporate communication industry got together to applaud the achievements of their own at the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011. Winners share their experiences and reactions…
In an age of global collaborations and strategic acquisitions, independent firms are wooed actively. What is the future like for them? Can they hold their own against conglomerates with deep pockets and clout?
If Public Relations could be measured in an effective way, would it be a more recognised industry? Industry experts seek to find that elusive RoI for the industry, while also finding out ways to make PR more credible.
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