Out Of Home News
Given the media clutter in any given category, there is a constant need for out-of-the-box thinking to reach the consumers. And this is what OOH player 141 Wall Street (a division of Bates 141) has succeeded in doing for its client Reebok for the launch of new technology shoes, Hexride.
Future Media, the media company of Future Group, in an aggressive sweep has picked up media rights of three players in the retail space – My Dollarstore, R-Mall in Mulund and Oberoi Mall in Kandivali. Future Media is in the business of creating media opportunities in spaces of consumption, within and outside the Future Group.
“In India, as cities are becoming more affluent, the proliferation of leisure activities such as cafes, bars, late-night leisure centres, gyms and cineplexes have combined to offer a lifestyle that is increasingly out-of-home. A typical person in India is now more likely than before to come into contact with some form of outdoor advertising on a daily basis.”
Percept OOH, the media division of Percept, has bagged the outdoor duties for BILT’s latest brand campaign. Percept Outdoor will handle the out-of-home launch for the brand in major airports and key sites across Delhi NCR, Mumbai, Bangalore, Kolkata, Pune Nagpur, Chennai, etc.
How much can one communicate in just 30 seconds? Future TV seeks to find out via launch of the ‘Gone in 30 Seconds’ film contest for user-generated content at a pan-India level. People have been invited to send in short films that would have mass appeal to air on the TV network within consumption spaces – Future TV.
Percept Out-of-Home, the media division of Percept, has bagged the outdoor duties for UTV’s Hindi movie channel, UTV Movies. Percept OOH would handle the out-of-home launch of the channel across Delhi NCR, Uttar Pradesh, West Bengal, Gujarat, Rajasthan, and Punjab.
A year after launching metered radio taxi service in Mumbai, V-Link Taxi Pvt Ltd, in association with India Value Fund, has launched its Meru Radio Taxi service in Delhi. The taxis provide a unique opportunity for brands to advertise inside the vehicle. Bharti Airtel, BPCL and Radio City have already signed up for this OOH platform.
360 Degree Automation has decided to go the ecological way with its solar-powered outdoor hoardings. The company is using solar photovoltaic panels to light its hoarding and has also installed automatic timers that switch the illumination on and off, thus reducing wastage.
Future TV, India’s retailscape television network brand, has strengthened it consumer-brand interaction through interactivity and consumption-led experiences like shopping, dining and entertainment. The initiatives include Future TV shop-for-free, Future TV fine dining and Future TV box office. These initiatives are in tune with the promise that every time consumers watch Future TV, they stand to gain a lot more than they expected.
The OAA (Outdoor Advertising Awards) 2008 is slated to be held on June 27-28. As in the past three years, the fourth edition of OAA would be held under the aegis of OAC 2008 and would recognise and honour the best creatives, agencies, media planners, media owners and printers that leverage the potential of outdoor advertising.
Ooha, a start-up company providing free Internet access using kiosk infrastructure, has recently deployed its first kiosk in Chennai. Besides providing hi-speed Internet access, Ooha would also provide a platform for local advertisers to advertise their products and services in the kiosk and the LCD television mounted on the top of the kiosk.
Laqshya Media has been appointed the OOH partner for ‘Jodhaa Akbar’, which has been courting controversy in North India. In another development, the OOH agency has also announced the start of sale of advertising rights at the Rajiv Gandhi International Airport in Hyderabad.
PVR Ltd and Major Cineplex Group of Thailand have signed a 51:49 joint venture pact to bring lifestyle entertainment concepts to Indian consumers. The joint venture would set up bowling alleys, karaoke centers, ice skating rinks and gaming zones across the country, providing advertisers with another outdoor platform to promote brands.
Goa Tourism is going all out to attract shoppers through a new campaign specifically created for the in-store medium. The creatives for the campaign have been designed by AMO Communications, and would be promoted by Future Media through its offerings like Future TV, Future Visual Spaces, Future Activations and Future Print.
Close on the heels of its plans to fortify its presence in the online space with the proposed Yahoo! takeover, Microsoft has unveiled a series of digital advertising technologies at its fourth annual Demo Fest, an event that showcases some of the latest technologies for OOH and video advertising developed by Microsoft adCenter Labs.
C2E Technology Labs is all set to unveil the new medium of ‘in-tunnel’ advertisement in the country in February 2008. The tunnels of Delhi Metro will come alive with the new medium of advertisement, which has been brought in association with Sub Media Inc, a US-based company that had originally developed this technology.
Following Bombay High Court’s ire against Brihanmumbai Mumbai Corporation (BMC) for its inaction against illegal hoardings, the Corporation has announced new policy guidelines for outdoor hoardings in the metro.
With Valentine’s Day round the corner and brands gearing up to paint the town pink and red, Out of Home Media (OOH Media) has added another opportunity to celebrate this season of love by introducing special message vignettes like ‘love quotes’ for the V-Day.
Tata Tea, the largest tea company by volume in the world’s largest tea market, India, has announced a strategic foray into the out-of-home beverage segment, unveiling its first outlet of ‘Chai Unchai’ at the IIM Bangalore campus.
Big FM has adopted the 360-degree route for its contest ‘Chipak Ke Jeeto’ by employing on-ground activities along with the radio and Internet medium to promote it. The contest, currently underway in its last destination Bangalore, is a promotion from Big FM with Hyundai Motors’ newly launched i10.
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