Out Of Home News
Mahanagar Telephone Nigam Ltd (MTNL), Mumbai has invited expressions of interest from ad agencies for utilising existing hoardings and ad displays in telephone exchange buildings of MTNL in the Mumbai, Thane, Navi Mumbai and Bhayandar Municipal Corporation areas.
Chandigarh Transport Undertaking (CTU) has invited offers in two parts, comprising a technical bid and a price bid, offering ad rights on hoardings, glow signs and boards at ISBT, Sector-17, Chandigarh, on license basis. These rights are being offered for a period of one year.
<p align=justify>Noomi Mehta is the Chairman and Managing Director of Selvel One Group. This group of companies owning and managing the largest share of outdoor advertizing in India, personally negotiated the first Private Equity placement in an outdoor advertising company. He also pioneered larger format digital printing and founded Laser Advertising Ltd. Apart from other feathers in the cap, he is also the chairman and director of Indian Outdoor Advertizing Association, a national body formed to represent Indian OOH companies. <br><br> <p align=justify>The Selvel One Group was conceived over five decades ago, and has always embodied innovation. A large part of its success has been due to the group’s leaders looking to re-write the laws of the medium. The group was instrumental in pioneering computer-generated designing and computer-manipulation of images for outdoors.
Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.
The Navi Mumbai Municipal Transport (NMMT) undertaking is offering advertising rights on buses, including AC Volvo buses. These rights will be awarded for a period of three to five years. The earnest money deposit (EMD) required has been fixed at Rs 555,500.
The India Trade Promotion Organisation (ITPO) has invited proposals from media owners and agencies for hiring hoardings, unipoles and 75 advertising panels inside Metro trains plying on DMRC Lines I, II and III in Delhi.
The Department of Information Technology has invited proposals in two covers from agencies for empanelment for the National e-Governance Plan (NeGP) ‘umbrella’ campaign, including outdoor activities.
The Faridabad Municipal Corporation has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties on a BOT basis. The media properties being offered at various locations include 84 unipoles, 55 gantries, and 11 BQS, among others.
The Lalit Kala Akademi, New Delhi, has invited open tenders under the ‘two-packet’ system from agencies for making backlit displays for a special art exhibition, titled ‘Art Celebrates’, on the occasion of the Commonwealth Games 2010. The successful bidders shall be required to put up 100 high quality displays at different locations in Delhi and NCR to depict works of art. The EMD required for this tender is Rs 50,000.
The Mumbai Division of Western Railway has invited sealed tenders under the ‘two-packet’ system for awarding bulk ad rights for suburban section of the entire Mumbai division. The ad rights are being offered on a variety of display formats.
Shoppers Stop, with its outdoor agency OMI (part of Laqshya Media Group), has gone all out to promote their end of season sale, which rolled out on August 14 and will run till September 3. The campaign’s aim is to build on the consumer excitement associated with sale and uses quite a few eye-catching innovations.
The West Bengal Surface Transport Corporation (WBSTC) Limited, has invited sealed bids from competent agencies and companies, offering advertising rights on its fleet of buses. These advertising rights will be awarded for approx 130 buses, which comprise of 30 AC Volvo and 100 ultra low floor AC buses.
RP Techvision India Pvt Ltd has appointed Percept Out-of-Home once again to execute an outdoor campaign for their computer brand, Chirag. The campaign, which had commenced in Kolkata in May 2010, was successfully rolled out till August.
Western Railway has invited sealed tenders under the ‘two-packet’ system for licensing out ad rights for display of advertisements through hoardings at Shastri Bridge, Indore within the Railway premises. The contract shall be awarded for a period of five years and EMD has been fixed at Rs 70,000.
Percept Out-of-Home, a division of Percept Ltd, has bagged DLF’s latest retail campaign account. The Great Shopping Extravaganza, from DLF’s retail repertoire, was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was the appointed OOH agency that executed their outdoor activities around the posh locales in Delhi.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system, offering exclusive display advertisement rights at the Vijayawada Airport. The contract will be awarded for a period of five years on glow signs and hoardings. The total advertisement area being offered is approximately 2,608 sq. ft.
<p align=justify>“The industry has evolved over the last four years. When we started, we believed we were the first ones. Within six months we saw 25 players in the market. And that was not surprising because people predictably thought it was easy business. It was a good time for investments as well, compared to today’s market. Then came the recession and that separated the men from the boys.”
The Orissa Tourism Development Corporation (OTDC) Ltd has invited offers under ‘technical bids’ and ‘price bids’ from advertising agencies and media owners for hiring hoardings at selected locations for a period of one year. The EMD required is Rs 5,000.
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids from agencies for leasing out ad display rights on various skywalks in and around Mumbai. The total space being offered is approximately 50,000 sq. m. The contracts shall be awarded for a period of two years.
The Safidon Municipal Corporation (Jind), Haryana, has invited tenders for ad rights for a wide range of outdoor media properties at different locations in its premises. The media properties being offered include 50 unipoles, 25 hoardings and 100 kiosks.
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