Date-wise News

Sanyo-BPL, the 50:50 colour television joint venture, is taking brand BPL to the hinterland markets ,warding off a head-on collision with the chaebols who rule the urban Indian market at the moment.

exchange4media Staff Apr 26, 2006 7:51 AM

Looking to tap the growing luxury eyewear market in the country, RayBan Sun Optics India on Tuesday said it would launch the designer Polo Ralph Lauren brand of sunglasses next year.

exchange4media Staff Apr 26, 2006 7:49 AM

He is the new darling of not just cricket fans but several companies too. Mahendra Singh Dhoni now ranks No. 1 in ICC’s ODI rankings as well as in the brand books. Watch brand Sonata is the latest to rope in the batting wonder as its brand ambassador. The cricketer will be endorsing the Sonata range of watches for the next two years.

exchange4media Mumbai Bureau Apr 26, 2006 7:48 AM

Red FM has tied up with AAAI as the associate sponsor for GoaFest, which will be held on April 29-30, 2006. The FM station expects the event to be an ideal platform to uncover its credentials of being a refreshed station to the advertising fraternity.

exchange4media Staff Apr 26, 2006 7:46 AM

Software solutions provider Mediaware Infotech Pvt Ltd has launched Creative Work Flow System software for the advertising and media industry. This web-based image repository and workflow software, is useful for advertising agencies looking for a single database of all their photos and images.

exchange4media Staff Apr 26, 2006 7:45 AM

Airtel has joined hands with Disney to launch India’s first ‘Disney Mobile Theatre’. With this launch, Airtel will provide Disney branded mobile entertainment content on a large scale in India.

exchange4media Mumbai Bureau Apr 26, 2006 7:43 AM

Mausumi Bhattacharya has come on board the month old Bengali infotainment channel, Kolkata TV, as Director-Sales and Marketing. Kolkata TV has been launched by SST Media, a Xenitis group company.

exchange4media Staff Apr 26, 2006 7:42 AM

TBWA\India has promoted Narayan Kumar, Executive Creative Director, to a new role as Executive Director and Head of Disruption Practice. Disruption is TBWA’s strategic tool that has been making waves across the world, notching up remarkable successes for TBWA as well as its clients.

exchange4media Staff Apr 26, 2006 7:41 AM

Television’s most rated show ‘Kyunki Saas Bhi Kabhi Bahu Thi’ is taking a leap forward in time again and Creative Director, Ekta Kapoor of Balaji Telefilms Ltd, has launched a talent hunt for the ‘next generation’. The show is all set to take a 20-year leap in June 2006.

exchange4media Mumbai Bureau Apr 26, 2006 7:38 AM

Global Cricket Corporation Pte Ltd (GCC), the commercial partner of International Cricket Council (ICC) on Tuesday announced that Visa International was the regional official sponsor and ‘preferred card’ of the ICC Cricket Tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan.

exchange4media Mumbai Bureau Apr 26, 2006 7:37 AM

Everest Brand Solutions is in the process of adding more people power to its departments, given the new businesses the agency has bagged, in addition to further responsibilities coming from existing current clients. The agency has made two key appointments in the form of Dipti Malaviya, who has joined as Planning Director, and Smita Chipalkatti, who has joined as a BAV analyst.

Noor Fathima Warsia Apr 26, 2006 7:36 AM

With election fever at its zenith, Bengali channels have lined up a series of special programmes to cover the ongoing Assembly elections in West Bengal. This year, the viewers are spoilt for choice with three dedicated Bengali news channels covering the polls extensively, apart from the general entertainment channels, which have special news slots on the polls.

exchange4media Staff Apr 26, 2006 7:35 AM

Ravi Krishnan, who was in the news during the recent Lakme Fashion Week, has put in his papers as Managing Director, IMG/TWI South Asia and Senior Vice-President, IMG. Krishnan is joining a large real estate group, primarily based in Australia and Israel, as its India Head.

exchange4media Mumbai Bureau Apr 26, 2006 7:33 AM

At the 5th Asia Media Awards organized by Ifra at the ongoing Publish Asia yesterday 6 Indian entries won accolades in various categories. India Today won a gold and silver, so did ABP with two awards while Rajasthan Patrika and Malayala Manorma won an award each.

exchange4media Staff Apr 26, 2006 7:29 AM