Date-wise News

The I&B Ministry is likely to bring the FIFA World Cup in the ambit of ‘national importance’. According to Prasar Bharati sources, ESPN, which has exclusive telecast rights for the soccer extravaganza, will have to share all matches from the quarter final stage with Doordarshan.

exchange4media Staff Apr 5, 2006 5:27 PM

Indian Readership Survey (IRS) 2006, Round 1 has been declared. Looking at the dailies, the top three players have remained at the same positions as was seen in the last round. Dainik Jagran dominates at No. 1 position with 19,071,000 readers, Dainik Bhaskar at No. 2 position with 14,571,000 readers and Daily Thanthi is the third player with a readership of 10,228,000 readers.

Noor Fathima Warsia Apr 5, 2006 2:03 PM

While summer is to a large extent synonymous with companies introducing special product variants, this time around the soap sector is witnessing new launches with a slight difference.

exchange4media Staff Apr 5, 2006 12:50 PM

Finally, the toy industry in the country is growing! From stagnating at 5 per cent two years ago, it has been growing by about 15 per cent annually.

exchange4media Staff Apr 5, 2006 12:49 PM

Auto analysts in the country feel that 125 cc variants of the executive segment (middle segment) bikes will outnumber their 100/110 cc counterparts in the segment in over one-and-a-half years.

exchange4media Staff Apr 5, 2006 12:47 PM

India seems to be on a fashion overdrive. After the recently concluded Lakme India Fashion Week in Mumbai, it is now Delhi’s turn to play host to the fasion fraternity in the form of Wills Lifestyle India Fashion Week, which kicks off on April 5.

exchange4media Staff Apr 5, 2006 12:44 PM

A few years ago, a representation from the industry called for a unified currency, needed then because of the disparity between different rating systems. Had there been an industrywide voting then, the single most differentiating view would have been that “monopoly is not good”, writes S. Yesudas, COO, Media Direction.

exchange4media Staff Apr 5, 2006 12:41 PM

“Enjoy the change,” said Y C Deveshwar, Chairman, ITC Ltd. This statement was reiterated by Union Minister for Commerce and Industry Kamal Nath while inaugurating the Wills Lifestyle India Fashion Week on April 5 in the presence of the who’s who of India’s fashion fraternity. In fact, the inauguration of the Fashion Week by a Cabinet minister is itself a change in a big way.

exchange4media Staff Apr 5, 2006 12:37 PM

Law & Kenneth has formally announced the opening of its Delhi operations with Charu Bakshi as the head of the new unit. Bakshi comes to Law & Kenneth with 20 years of experience at O&M and Grey. The 22-member Delhi team of Law & Kenneth has already signed on Ray Ban and JVC. Ray Ban was earlier handled by Capital Advertising. With this, Law & Kenneth will be the creative agency of Ray Ban while the Carat will continue to be Ray Ban's media agency.

exchange4media Staff Apr 5, 2006 12:34 PM

Following a media pitch earlier in the year, Beehive Communications has retained the media business of Star Cruises, including both brands, SuperStar Libra and SuperStar Virgo. Beehive continues to handle the creative part of the business.

Noor Fathima Warsia Apr 5, 2006 12:32 PM

US-based publishing group Condé Nast is all set to foray into the India market. It is reliably learnt that to head the operations here, Condé Nast has appointed former MTV Networks India MD Alex Kuruvilla. He is likely to hold the designation of MD.

Noor Fathima Warsia Apr 5, 2006 12:30 PM

Sonu Niigamm has changed the spelling of his name, and it seems even his profession – almost. The versatile singer is all set don the role of an RJ for a new show on Radio City, Mumbai. Beginning April 7, ‘Life ki dhun with Sonu Niigamm’ promises to be an eclectic mix of different kinds of music, story telling, and reliving nostalgic moments.

exchange4media Mumbai Bureau Apr 5, 2006 12:28 PM

In the recent times, the use of wireless technology by different media has been on the rise. media entities like The Hindu, The Indian Express group of publications, Loksatta, DNA, Punjab Kesari, Sakal and the likes have all taken the wireless route. Mobile2win has been a key player in providing wireless solutions to a majority of publications.

exchange4media Staff Apr 5, 2006 12:26 PM

To capitalise on the growth of the paid search market across the region, GroupM is making significant additions to its capability to provide service to clients of MindShare, Maxus, Mediaedge:cia and MediaCom.

exchange4media Mumbai Bureau Apr 5, 2006 12:25 PM

With Indian kids increasingly becoming tech-savvy – 40 per cent of them are computer literate – there has been a significant change in their aspirations and lifestyle, observes the ‘New Generations 2005’ survey on Indian kids by Cartoon Network.

exchange4media Staff Apr 5, 2006 12:23 PM

Ozone Media, the online ad network, has partnered with 24/7 Real Media, a leading interactive marketing and technology company, to boost its online ad revenues in India. Ozone Media will generate revenue for Indian and other international websites by offering them the opportunity to sell their UK inventory to international advertisers.

exchange4media Staff Apr 5, 2006 12:22 PM

The Outlook Group, which is launching its business fortnightly – ‘Outlook Business’ – on April 20, 2006, is all set to unfold its ad campaigns from the same day. Touted as ‘For decision makers,’ the magazine, which has been priced at Rs 15, is targeting one lakh copies from the first print.

exchange4media Staff Apr 5, 2006 12:20 PM

At a recent TAM Blink session on ‘Emerging Indian TV Landscape’ industry experts threw light on new platforms like CAS, DTH and IPTV and their implications with regard to advertising, media planning, viewership measurement and implementation hurdles. Preceding the panel discussion, IMRB and TAM study declared that DTH subscribers population is 2.3 million in India.

exchange4media Staff Apr 5, 2006 8:46 AM

Ten Sports’ Arun Poddar has been appointed CEO of Zee-Turner Ltd. Announcing the development, Laxmi Goel, Chairman, Zee-Turner, said, “Beginning mid-April, Arun Poddar will head Zee-Turner operations and will lead the company in the direction that has been successfully established by Siddharth Jain, formally CEO of Zee-Turner.”

exchange4media Mumbai Bureau Apr 5, 2006 8:41 AM