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Marketing News

Sunil Kataria

Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, and Chairman, The Indian Society of Advertisers talks about the challenges and opportunities of the connected world

Venkata Susmita Biswas Mar 11, 2019 8:05 AM

NEONS Panel

Moderated by Rajneesh Bahl, the panel comprised Aditya Tandon, Anil Hirani, Ashish Bajaj, Sanil Jain, and Sonia Serrao, who explained why outdoor advertising is crucial for brands

exchange4media Staff Mar 9, 2019 10:46 AM

IPG

IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India

exchange4media Staff Mar 8, 2019 8:01 PM

vodafone

Accessible on smartphones and basic feature phones, Idea Sakhi offers three features - Emergency Alerts, Emergency Balance and Private Number Recharge

exchange4media Staff Mar 8, 2019 8:00 PM

benddit

Benddit will use this round of funding to accelerate product development, expand its team of experts & on-board service providers

exchange4media Staff Mar 8, 2019 7:37 PM

WomensDayBW

The survey says Indira Gandhi, as PM, did most for women, but ranks BJP as the most women-friendly party

exchange4media Staff Mar 8, 2019 6:19 PM

Hotstar

The video-streaming platform is eyeing 30 crore viewers during this season of the Indian Premier League

exchange4media Staff Mar 8, 2019 5:59 PM

Eve

Brave New World has designed Songs for the Strong, a Women's Day campaign, where a platform was given to tag the special women in their lives on the brand’s social handles

exchange4media Staff Mar 8, 2019 5:00 PM

fayfay

The Vietnam-focused e-commerce travel site forms strategic partnership with the Da Nang Tourism Promotion Center and the Tourism Department of Thua Thien-Hue Province

exchange4media Staff Mar 8, 2019 4:21 PM

Akshay

The actor on March 8 flagged off Run4Niine aimed at ending taboos around menstruation in the country

exchange4media Staff Mar 8, 2019 4:13 PM

VMLY&R

Created by VMLY&R on behalf of Mahindra’s tractor division Swaraj Tractors, the video aims to raise awareness about Prerna, a Mahindra initiative

exchange4media Staff Mar 8, 2019 4:06 PM

Girliyappa

Starring Gul Panag, Parul Gulati and Mehek Thakur, the video brings forth stories of Captain Prem Mathur, Priya Jhingan & Rukhmanibai Raut

exchange4media Staff Mar 8, 2019 3:20 PM

Kanika Kalra

Kalra, Senior Expert, McKinsey & Company talks about the growing importance of brand management in the age of technology

Eularie Saldanha Mar 8, 2019 3:12 PM

Ipsos

The global survey by Ipsos on International Women’s Day also shows progressive views on parenting among Indians

exchange4media Staff Mar 8, 2019 2:50 PM

Pratyusha

Agarwal, CMO, ZEEL informs how there is a data overload and how to use the data to give a better consumer experience to the viewers

exchange4media Staff Mar 8, 2019 2:45 PM

Signpost Bike Sharing

The bicycle sharing system conceptualized by Signpost India has empowered all women team to rise in skilled hands right from the maintenance to distribution chain

exchange4media Staff Mar 8, 2019 1:27 PM

Sanjeev Shukla

Shukla, CMO, Muthoot Pappachan Group said market survey is important to get insights on what is most needed to achieve personalised connection with the individual consumer

exchange4media Staff Mar 8, 2019 9:12 AM

Pitch CMO Mudit Shekhawat

Mudit Shekhawat, Chief Marketing Officer, Yatra.com delivered a contrarian view on Marketing Technology at the 11th edition of the Pitch CMO Summit held in Mumbai on March 7. 

exchange4media Staff Mar 8, 2019 9:03 AM

sanjeev nikore

Nikore, Global Marketing Head, Tech Mahindra talks about how marketers today need to exploit the power of technology to provide better personalisation and more customised consumer experiences

Beryl Menezes Mar 8, 2019 8:40 AM

Pitch CMO 2019 Panel 2

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff Mar 8, 2019 8:28 AM

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