Marketing News
Venue, the name for the ‘New Connected Sports Utility Vehicle’, refers to a ‘place’ where people want to be seen
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt to technology & innovation and more
The season’s opening weekend witnessed close to 1.4 million Tweets as fans join in the global cricket conversation
To sponsor Royal Challengers Bangalore, Rajasthan Royals and Sunrisers Hyderabad
Amul has collaborated with Almond Branding for an end-to-end brand building, packaging design, and communication design
The computer networking training institute has come on board to support the Delhi Capitals for IPL 2019
Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you
Extension of association with Rohit underlines how the brand continues to inspire young India through the stories of Indian icons
As per the partnership, a version of ZEE5 app will now be available on Jio KaiOS phones
Guest Column: Kapadia, Global Head of Marketing- Tata Communications & MD of F1 Business, tells us how storytellers must engineer relevant platforms that bring stories to a wider audience of fans
Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more
Burger King signs an exclusive ‘Category Deal’ for the upcoming Cricket season with Mumbai Indians, launches Mumbai Indians Masala Whopper
Top Indian golfers Shubhankar Sharma and Anirban Lahiri to lead the field for India
The PepsiCo Foundation is working with WaterAid in southern India to bring clean water by restoring wells, harvesting rainwater in schools and building piped water supply systems
The campaign went live on TV, OOH, and Digital on March 23
The e-commerce company will be exclusive accommodation and attractions booking partner for all ICC events
Hosted by Karan Wahi, ‘Love Ok Please’ is a 12-episode travel reality show
The Beardo logo will prominently feature on all caps and helmets of all players of the Kings XI Punjab
The company will soon roll out a new advertising campaign featuring Kiara
The contest witnessed participation by over 3000 individuals across three levels of the game engaging two million people online
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