Marketing News
'Year in Search: Insights for Brands Report' reveals what Indian users are searching online and the opportunities the trends can unlock for brands
The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country
Music enthusiasts can showcase their talent and win a chance to fly and perform in the US
Zumba has added superstars Jason Derulo and Meghan Trainor to a long list of collaborations with major acts including Shakira, Shaggy, Pitbull, Luis Fonsi, and Daddy Yankee, among others
Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India
Kedar Apte, Vice President, Marketing, Castrol India Limited, spoke about the brand's communication strategy and says they are focused on purpose-driven marketing
As part of this partnership, Truecaller will also enable identity verification of new users on Flexiloans
The app is designed to help people achieve their desired goals in ‘Simple and Soulful’ ways with bespoke target-based programs, yoga routines, and diet plans
Five days of unlimited access to the world’s largest comic convention with an immersive experience, exclusive merchandise, gaming and more
The brand has also seen a fresh infusion of funds to fuel an expansion plan
This alliance will help consumers to avail the DTH services of DishTV and d2h brands in the remote areas and increase their reach in the underserved and unserved areas
Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more
The new brand identity is a combination of the logo, symbol, colour scheme, design and words
Aims to educate consumers about asthma and help people manage their asthma symptoms better
As part of her association with TBZ-The Original, the actor will be featured in several brand campaigns
Khurrana will feature in a series of advertising campaigns for watches and accessories for the brand
Zoomcar will be offering 50% discount on bookings made in the 2 days for travel between June 10 and July 10
This partnership will bring GOQii Play’s interactive health and fitness content along with access to coaches to over 300 million Paytm users
Styled by editors Sussanne Khan, Malaika Arora & Bipasha Basu, the brand has have announced a partnership with around 12 MBOS store-in-stores across Tier-1 and Tier-2 cities in India with Project Eve
Amazon, facing backlash from critics who say cashless stores discriminate against the poor, confirmed last month that it was working on a way to accept paper bill and coins
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