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Marketing News

Kotak Securities and DAN

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Karan Bajaj

Bajaj, Founder & CEO of WhiteHat Jr, an edtech firm that teaches children coding, talks about his new venture & why coding is a must for every child 

Simran Sabherwal Jun 26, 2019 8:50 AM

KidZania

Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania

Shweta Raaj Singh Jun 26, 2019 8:43 AM

HD

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

Ryan Fernandes Pantaloons

Ryan Fernandes, Head of Marketing & E-commerce, Pantaloons, talks about their latest campaigns, focus on the Green Card membership and continued commitment to fresh, affordable fashion

Eularie Saldanha Jun 26, 2019 8:27 AM

TechManch 2019

Join us in the two-day conference that starts tomorrow & listen to international speakers and top brands sharing insights on 'Generating Brand Energy Through Digital Experiences'

exchange4media Staff Jun 26, 2019 8:11 AM

Affle

As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff Jun 25, 2019 7:13 PM

Realme Dare to Leap

The brand’s new tagline resonates with the younger generation that dares to leap beyond and bend the ‘class-based rules’

exchange4media Staff Jun 25, 2019 6:45 PM

SonyPics

The inaugural edition of the World Cup will be held in Malacca, Malaysia from July 20 to July 28

exchange4media Staff Jun 25, 2019 5:52 PM

Mathrubhumi Main

The campaign, in addition to print and digital, will also be extended through direct mailers to advertising partners in media across the country

exchange4media Staff Jun 25, 2019 4:26 PM

Posterscope

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff Jun 25, 2019 1:07 PM

Coca

This is a first-ever joint commercial deal signed by Coca-Cola along with Chinese dairy company Mengniu

exchange4media Staff Jun 25, 2019 8:40 AM

Insta

According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur Jun 25, 2019 8:32 AM

Brand Ranveer

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

KhurranaaNaezy

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff Jun 24, 2019 8:45 PM

Vikatan and VCare

As a part of the brand integration exercise, an exclusive scene was weaved into the YouTube telecast of the TV serial 'Naayaki'

exchange4media Staff Jun 24, 2019 4:50 PM

dunzo

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff Jun 24, 2019 4:04 PM

hotstar logo

This was the highest-ever single day reach for the platform, with 66% of 100 million users coming in from towns beyond the Metros

exchange4media Staff Jun 24, 2019 2:38 PM

Music Inc

Moderated by Atul Churamani, Turnkey Publishing, the panel included vocalist Shubha Mudgal; Durga Jasraj, Founder, Art & Artiste; Abhinav Agarwal, Co-Founder, Anahad Foundation & singer Papon

exchange4media Staff Jun 24, 2019 1:45 PM

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