IPL News
Digital media is steadily growing in India, and instances like Youtube securing the online rights for live streaming IPL matches, or July Systems taking the IPL to the mobile screen, has brought further cheer to the digital industry. Various mobile and online companies are already riding the IPL3 wave, and there are high expectations from gaming companies as well. exchange4media spoke to industry players on the opportunities IPL provides for digital media, and for gaming in particular.
According to the latest numbers from TAM for CS 4+ all India market during IPL3, the average TVR of the 14 matches played between March 12 and March 20, is 4.69 per cent, with a cumulative reach of 108 million.
Vodafone has emerged as the most visible brand during IPL3 for the period March 12-20, 2010, according to ‘Day After Cricket’, a research product from Ormax Media, which measures advertising effectiveness of cricket. During this period, cellular companies have scored the most among the most recalled and the most liked brands.
The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.
The Indian Premier League (IPL) on March 21, 2010, unveiled the names of its two new official franchises for IPL 2011. Sahara Adventure Sports has won the Pune franchise for $370 million, while Rendezvous Sports World won the bid for Kochi franchise for $333 million.
Like the last two years, this year too several IPL franchises have roped in radio partners to reach out to their audience. The ad revenues of FM radio partners are expected to see a jump of about 15 per cent this year. exchange4media speaks to a few industry players to get their view on IPL as a property and the advertising opportunities it provides.
The home coming seems to be paying off for IPL in its third season. As per TAM data for CS 4+, for six metros from March 12-16, 2010, average ratings for IPL3 is higher than that of IPL2, even if marginal. However, it is low when compared to the ratings of the inaugural IPL. exchange4media attempts to gauge which way the IPL winds are blowing.
It’s Priyanka Chopra for the new season of Colors’ ‘Fear Factor – Khatron ke Khiladi’. The stunts done by Akshay Kumar, who had hosted the earlier season, were a huge factor in drawing the audience. But will Chopra’s glamour quotient and 13 cricketers on the show do the trick? exchange4media finds out from some leading media planners.
According to TAM Sports from TAM Media Research, the first three matches of IPL3 played on March 11 and 12, 2010 received an average rating of 5.0 TVR, which is the same as last season. This is despite all the hype and hoopla over the ‘homecoming’ series.
Nokia India and IPL team of Kolkata Knight Riders have announced the ‘Main Bhi Coach’ consumer campaign. The consumer engagement programme is an innovative way to involve cricket lovers across the country to be a part of the IPL action. Nokia has been the presenting sponsor for KKR since IPL’s inception in 2008.
IPL has millions of fans across the globe and will be the buzz for the coming month and a half. Radio for its part, has been an integral part of the IPL extravaganza since its inception. From partnering with IPL teams, to giving match updates & match tickets, to doing on-ground activations etc., radio has been finding innovating ways to fuel the nation’s passion for cricket, says Nisha Narayanan.
Indian Premier League has managed to reach every nook and corner of the country, including the usually considered to be remote North-East. Leading the spread there are the region’s FM radio stations with several on-air and on-ground activities. With a lot of supporters of Kolkata Night Riders in the North-East, Nine FM and Radio Misty are helping the IPL franchise further strengthen its fan base here.
Following the recent culmination of IPL2 and with the ICC T20 World Cup just round the corner, TAM Media Research undertook a study to compare the performance and deliveries of both these popular cricket properties. The study indicates that IPL has managed more eyeballs than T20 World Cup.
TAM AdEx data has again put Vodafone as the most visible brand during the Indian Premier League Season 2 from April 18 to May 9, 2009. Nevertheless, a couple of matches have also shown FMCG brands like Lifebuoy Total and Ponds also increasing their share.
The second edition of the Indian Premier League (IPL) has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament, be it contests, computer and mobile games or various promotional activities. exchange4media takes a look at some of these initiatives.
The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.
The TAM Media research rating for IPL2 from April 26 to May 2, 2009 matches showed the average ratings for the C&S category was 4.08 TVR, whereas that of digital was 5.92 TVR. The ratings released this week have shown a slight dip as compared to the ratings released for April 18-25, 2009 matches. exchange4media.com spoke to media planners to find out whether the digital ratings have any kind of impact on the advertisers.
The announcement by BCCI that IPL Season 2 shall be held outside India had made many stakeholders ask many questions. Two weeks into the tournament and most of the questions have been answered and IPL2 is has been an instant hit in South Africa, says MEC Access’ Rajneesh Chaturvedi.
The TAM AdEx data for the seven days of IPL 2 – from April 19 to 25 – show Vodafone, Airtel, Nokia, Castrol CRB Turbo and Axe Deodorant as the top five most watched brands. Among the ‘On Screen’ brands, DLF IPL and iplt20.com are among the top five most visible brands.
While not many are happy with the average TV ratings for Season 2 of the Indian Premier League (IPL), one sector that is experimenting with IPL2 and is in satisfactory mode as of now is the mobile industry. Quite a few mobile players have latched on to the tournament, taking all the action directly to the mobile screens, and it is not just SMSes.
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