IPL News
The average ratings for all the eight days played in the IPL Season 2 are out and they show a mere 4.61 TRPs. While the numbers may be low and perhaps in line with expectations, it is widely believed at as the tournament progresses, there would be more surprises rating wise and the teams’ performance as well.
The television ratings for Season 2 of the Indian Premier League (IPL) for all eight days – April 18-25, released by TAM Media Research show an average rating of 4.61 TRPs.
IPL2 has introduced strategy breaks after every 10 overs, which last for seven and a half minutes, and has sparked debate among the IPL players and BCCI over creating distraction among viewers. But will these breaks really lead to losing viewership? exchange4media finds out.
The second season of IPL is well underway and the numbers are trickling in. The most challenging part is building on to the success of Season 1 and for the individual teams to build up fan loyalty. A month-long online research study carried out by Dentsu India seeks to find out how fans decide on team loyalty.
According to TAM ratings for IPL in six metros, which were out on April 23, 2009, the numbers fluctuate between 4 TRPs and 6 TRPs per match, a slight dip when compared to 5 TRPs and 7 TRPs per match last year. exchange4media speaks to a few media planners to get the numbers story.
TAM Media Research has released the six-metro numbers for day 2, 3 and 4 matches of the Indian Premier League Season 2. Around 28 million viewers watched the IPL matches across April 19, 20 and 21, with the match numbers swinging from as high as 6.02 on April 20 to 4.64 on April 21.
Compared to the first season of the Indian Premier League (IPL), activities, especially on-ground activities, have been comparatively low key in Season 2. However, enthusiasm of the various FM radio partners of IPL franchises has not been dampened and they continue with their initiatives around the T20 mega property.
The opening numbers of the Indian Premier League (IPL) Season 2 at the all India level do not throw any different trends from what was seen in the six metro markets that were released earlier this week. IPL 2 has opened to lower numbers than Season 1. The digital households have shown higher ratings than the analog homes. A market break-up shows that many markets have not responded to IPL’s opening matches.
Several brands are riding the Indian Premier League (IPL) wave. The T20 tournament is also seen giving a boost to mobile gaming and has spawned quite a few games already. exchange4media takes a look at some of the mobile gaming initiatives being taken.
Comparisons have been drawn between the Indian Premier League (IPL) and the Super Bowl of the US. Both are hot sports properties with a lot of hype and advertising monies involved. exchange4media spoke to some media planners and sponsors of IPL teams, who said there is still some road to be covered before IPL achieves Super Bowl status.
TAM Media Research has released the numbers for the two matches played on the first day of IPL 2 for the six metros. For the C&S 4+, the Mumbai Indian Vs Chennai Super King match rated 5.55, while the Royal Challengers Vs Rajasthan Royals scored a 5.48. The opening match last year delivered over 8 TRPs. A closer look shows that the digital households have delivered better ratings that the analog. Also, the AdEx analysis shows that Vodafone and Airtel led the brands dominating the commercial breaks.
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