IPL News
Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados
A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube
Today, we take a look at Muthoot Finance’s ad campaign starring Amitabh Bachchan and Team CSK
Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign
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In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches
The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam.
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With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the season is Game On. Emotions On.
Reliance Jio had alleged that Bharti Airtel is misleading consumers by suggesting that subscribers could live-stream IPL matches free of cost
An interview with Roger Pua, Senior Director, Brand, Marketing Communications, LinkedIn, APAC and China, on the campaign #InItTogether that was first launched in the US in January
From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza
Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing
The fabric and personal care brand has entered the league for the first time this year and is looking forward to explore big opportunities.
The inaugural match of the 11th season, played between the Mumbai Indians and the Chennai Super Kings, registered a viewership on television of 6,355,000 impressions (India Urban, Males 15+AB).
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As a part of the association, the Somany Ceramics and RCB partnership will have a 360° reach and will entail a series of marketing activations and advertising campaigns across all touch points like outdoor, digital, social, radio and print.
exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.
Star India's OTT platform garnered a concurrency rate of 4 million at a particular interval of time as against its 1.8 million previous year
According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.
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The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile covers, power-banks and more.
Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India.
Saujanya Shrivastava, Group CMO, MakeMyTrip, said that they are strong believers of cricket as a property because it’s clearly a passion point for consumers at large in the country
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