IPL News
Amazon, which is the presenting sponsor of IPL, topped the charts with 352 ad spots with an impressive 268 million reach
IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales
The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively
Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights
Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception
Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with
According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes
Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers
A recent study by Onspon.com reveals the reason for the increased sponsorship interests from brands in this season of IPL. According to the report, the trend can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL, making the brand continuity easier and effective
According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter
Sansui has associated for the third consecutive year as the official partner of the Kolkata Knight Riders (KKR) franchise in the ninth season of the Indian Premier League. The logo of Sansui will appear on the back of KKR jersey
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Gujarat Lions owned by Intex Technologies announces that digital payment solutions company Oxigen Services India Pvt Ltd are 'Title Sponsors' for upcoming IPL season 9.
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL
Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore
The newly formed Rajkot IPL Team has announced its official name as ‘Gujarat Lions’ and ace cricketer Suresh Raina will lead the team.
While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi
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