IPL News
The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.
The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The decision by Pepsi also gives way to other sponsors to introspect their association and could also result in them exiting too
The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering
While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership
While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners
CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data
TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3
As the IPL season 8 concludes, Star Plus and Colors react quickly to bounce back, gaining 16 and 13 GRPs respectively
TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs
The end of IPL season seems to spell good news for the Hindi GEC genre, though the increased GRPs are a result of non-prime time viewing in week 21
Till its seventh week IPL 8 garnered 22% more TVRs than IPL 7
The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data
BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative
The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches
This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14
Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report
Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL
Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled
Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising
In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.
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