IPL News
IPL 2018's opening event with Bollywood stars had social media enthusiasts tweeting nonstop
Royal Challengers Bangalore comes close second with 18.37 million impressions on average per match while Shah Rukh Khan’s Kolkata Knight Riders stood third with 16.57 million impressions
The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands
In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions
The report, by Maxus MESH, however, says that despite massive engagement seen during IPL 9, the hashtag #VIVOIPL received nearly half the total mentions received by #PepsiIPL last year
The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament
With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research
The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions
Even as brands are spending big money for on-air campaigns to leverage the IPL, they are also utilizing the social medium to improve engagement with consumers
Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week
While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively
IPL season 9 has already overtaken season 8 in terms of total online conversations. RCB, Mumbai Indians and Kings XI Punjab are the most talked about teams on the internet
In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat
IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs
IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season
According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers
IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings
Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership
BCCI is planning to shift the IPL franchise overseas next year in the wake of the PILs being filed against the functioning of the league in the recent weeks
Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion
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