Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan Feb 28, 2018 8:58 AM

In an interaction with exchange4media, Gupta, gives a brief on Newzly, their newly- launched app and how they are using regional content to target their consumers.

Anam Khan Feb 28, 2018 8:56 AM

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Sonam Saini Feb 19, 2018 8:54 AM

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Misbaah Mansuri Feb 16, 2018 8:53 AM

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Akshata R Murthy Feb 14, 2018 8:52 AM

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Naziya Alvi Rahman Feb 10, 2018 9:40 AM

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Akshata R Murthy Feb 9, 2018 8:50 AM

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

Anam Khan Feb 8, 2018 8:50 AM

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Madhuwanti Saha Feb 7, 2018 8:57 AM

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff Feb 6, 2018 8:58 AM

Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indranil Das Blah, Founding Partner, Kwan Entertainment & Marketing Solutions

Ruhail Amin Feb 6, 2018 8:54 AM

When GST was implemented, THCM sales came down to 30 per cent. Sandeep Singh, MD, Tata Hitachi, is going to bring the brand on digital mediums and plans on launching an app that was previously unheard of in the construction industry

Dolly Mahayan Feb 5, 2018 8:45 AM

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman Feb 1, 2018 1:32 PM

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

Madhuwanti Saha Feb 1, 2018 1:21 PM

Cipla is taking the social media route to reach out to patients and educate them about diseases and the best practices in healthcare

Anam Khan Feb 1, 2018 12:50 PM

Suresh Narayanan, Chairman and Managing Director, Nestle India talks about what the survey means for his company’s marketing expenditure.

Neeta Nair Jan 31, 2018 8:58 AM

With high ticket properties and 45+ channels, Sehgal says that ZEE will be in a position to offer better efficiency to advertisers which will cover length and breadth of the country during IPL season

Naziya Alvi Rahman Jan 30, 2018 8:58 AM

Shah shares more about his journey, the network's robust growth and upcoming plans for 2018

Sonam Saini Jan 30, 2018 8:57 AM

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

exchange4media Staff Jan 24, 2018 8:54 AM