Media Radio News
Paras Pharma has initiated structured radio buying for the first time for their product Moov Neck & Shoulders. The planning of the campaign was on the basis of inputs on radio effectiveness for various brands in the FMCG industry and is targeted at SEC A/B 25+ affluent, urban male working class of the population.
According to RAM data for 19 weeks from week 31 to week 49, from 12 noon to 4 pm, Radio Mirchi and Friends FM are in a neck and neck fight for the top spot, leaving no clear winner. They are followed by Big FM, which is closely followed by Fever FM, which has seen a steady rise in its ratings.
Big FM on December 16, 2009 announced that it had entered into a strategic alliance with Radio Dhamaal and Rangila FM. Inter-brand relations are not new in the Indian radio industry, but do such strategic sales alliances stand the test of time? exchange4media spoke to some FM player who have entered into similar strategic alliances to find out more.
In the last five weeks, Radio Mirchi has broken away from the clutter in the top slot in the afternoon time band (12 noon to 4 pm) from week 26 to week 47 to emerge as the most popular FM station in Bangalore. Mirchi is followed by Big FM, Fever FM and AIR FM1 Rainbow.
The music royalty issue continues to worry FM stations, and the recent proposal to amend the Copyright Act is an additional worry, especially for small town FM stations. exchange4media spoke to some FM radio players to find out how small town FM stations are dealing with the unending music royalty issue and whether the recent proposals of the Copyright Amendment Act have altered their Phase III plans.
Big FM, the radio initiative from Reliance Media World Ltd, has entered into an alliance with the BBC World Service, wherein the FM player will take BBC’s entertainment updates across 32 of the network’s stations. Big FM listeners can now enjoy the BBC World Service programme’s like ‘Big BBC Minute’ and ‘Big BBC Mulaqat’.
“The first challenge I see for the Indian radio industry is the music royalty issue, if you get this sorted out, a lot will happen automatically. At the end of the day, I feel that I work 50 per cent for my company and another 50 per cent for the music company. The first thing we need to do is to fight together and remain united,” says Harrish M Bhatia, COO, Synergy Media Entertainment Ltd.
According to the RAM data for 21 weeks (week 26 to week 46) from 12 noon to 4 pm, Fever FM has emerged as the number one FM station in Delhi. Radio Mirchi follows closely, with AIR FM2 Gold placed third. The remaining FM stations are quite behind these top three FM players, competing for the third slot.
The future should also see opening up of more channels in Phase III. With the coming of more and more licenses, we are expecting a lot of new players to come on board. Existing players are expected to become more aggressive as they have been really burdened by the previous license fee structure and have borne the brunt for the last 2-3 years. The expected regulatory reforms that are likely to improve profitability and stimulate foreign investments should also give the industry a much needed fillip. Multiple licenses per station will also help in better utilisation of resources and better profitability. News in the coming times will be seen as stream of revenue.
The first challenge I see for the Indian radio industry is the music royalty issue, if you get this sorted out, a lot will happen automatically. At the end of the day, I feel that I work 50 per cent for my company and another 50 per cent for the music company. The first thing we need to do is to fight together and remain united.
The 15 weeks RAM data -- week 30 to week 43 (12 noon to 4 pm) – shows Radio Mirchi surging ahead during the afternoon slots in the Mumbai market. Red FM, Big FM, Fever FM, Radio City and AIR FM2 Gold are closely competing for the second slot in this daypart. exchange4media spoke to experts on their views on afternoon listenership in FM radio
While Radio Mirchi remains the most heard FM station in Delhi, and maintains a distant lead over the rest, FM stations like Fever FM, Red FM and Big FM have begun to challenge Mirchi’s leadership position closely. exchange4media spoke to industry players to find out more on the Delhi FM market, the challenges and the road ahead.
Association of Radio Operators for India (AROI) on November 12, 2009 organised Vision - 2010, the country’s first-ever large scale conference on the FM radio industry. Vision - 2010 is a common platform for the Ministry, players and other related authorities to discuss the issues of the Indian radio industry and the way forward.
United Radio UK on November 11, 2009 announced the launch of its India operations. Big River Radio has merged all its consultancy work with United Radio, however, all products and services for radio will continue to be under Big River Radio. exchange4media spoke to Paul Chantler, Director and Senior Partner, United Radio, on the company’s India plans and also its plans to set up a radio news agency.
The I&B Minister’s indicator that news will be allowed on private FM as long as it is sourced from All India Radio will do little to grow the medium, rues Pradyuman Maheshwari.
Radio Mirchi, Big FM and Friends FM are comfortably placed as the three top FM players in Kolkata as per the RAM data for 21 weeks (week 22 to week 42) for the 6-10 pm slot, all people 12 years and above, all places of listening. The fourth slot, on the other hand, sees a cluttered lot, with no clear player emerging.
According to the RAM data for 21 weeks (week 22 to week 42) for the 6-10 pm slot, all people 12 years and above, all places of listening, in Bangalore, Big FM has managed to maintain its leadership position. The evening prime time also has two FM players vying for the second spot – Radio Mirchi and Fever FM.
Radio One 94.3, the joint venture between Mid-Day Multimedia and BBC Worldwide, has announced its quarter and first half financial results for 2009. Net revenue for H1 was stood at Rs 15.16 crore, a growth of 3 per cent over the corresponding period last year, which stood at Rs 14.66 crore. At the quarter level, the figures for H1 last year and this year were identical at Rs 8.02 crore.
According to the RAM data for week 22 to week 41, (Mon-Sun, 6 pm to 10 pm, all people 12 years and above, all places of listening), Radio Mirchi continues to be the clear leader in the Delhi market during the evening primetime as well. Fever FM, which sees a slide in ratings, is a distant second. A slight surge in the ratings of AIR FM2 Gold sees it vie for the second slot too.
According to RAM data 20 weeks (week 22 to week 41, all people 12 years and above, all places of listening, day part – Monday to Sunday – 6 pm to 10 pm), Radio Mirchi and Red FM are neck and neck for the top slot. However, Big FM, Radio City and Fever FM are also not far behind when it comes to attracting listeners during the evening primetime.
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