Media Radio News
Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its breakfast show ‘92.7 FM ki laughter local’ along with RJ Vrajesh Hirjee. The aim is to increase the humour quotient of the breakfast show. The FM station has earmarked a marketing budget of over Rs 1 crore.
The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta.
The concluding day of the three day Radio Asia 2010 conference saw an interesting discussion on ‘Change management in the radio industry’ that dwelt on what worked what didn’t work for the radio industry,as well as the pitfalls and the rewards.
Day Two of Radio Asia 2010 delved upon the various dimensions of the radio industry, including community radio – the opportunities and challenges for community radio in India and the different models are being used all over the world. Use of rapid response radio, which can help during the time of disasters, was also a point of interest during the discussions.
The three-day Radio Asia 2010 got underway in Delhi on February 22. This is the first time that this conference is being held in India and the theme is ‘Journey to the Digital Land’. The event saw industry experts from India and abroad highlighting the need to push for digital in radio medium too and discussing the various challenges ahead.
With just a few days to go for the Union Budget 2010, the radio industry has once again has pinned its hopes on Finance Minister Pranab Mukherjee. exchange4media speaks with radio players on their Budget wishlist, which includes cut in service tax and lowering of duties on import of radio equipment.
Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge here as in any metro. exchange4media takes an indepth look at how FM players are tapping the small town market and the roadblocks that they face.
RAM data for the Mumbai market shows Radio Mirchi continuing to lead among listeners in the SEC ABC category. However, Red FM has managed to narrow the lead in the last few weeks. These two are followed by Radio City, Big FM, Fever FM and AIR FM2 Gold.
It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.
RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio Mirchi and Big FM as the top two FM stations among home listeners.
Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has changed for the FM station – be it in terms of listenership, advertisers’ response or even the attitude change in the rebranded station. Nisha Narayanan, Senior VP - Programming and Projects, Red FM, shares more on the FM player’s plans for the year ahead.
According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore market among home listeners, closely followed by Radio Mirchi. Fever FM follows at a distance at No. 3. Radio City, which is placed at No. 4, has seen a substantial rise in its ratings.
With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50.
According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio Mirchi continues to lead the FM space, followed at a considerable distance by Fever FM and AIR FM2 Gold. The fight for the third slot is a cluttered one.
Delhi Chief Minister Sheila Dikshit launched GovernanceNow, a fortnightly magazine and a daily website www.governancenow.com from Sri Adhikari Brothers Group through the Governance Now Forum, at an event in Delhi on January 27, 2010. The magazine is priced at Rs 50. BV Rao is the Editor of the magazine, while Ajay Singh is the Managing Editor. The magazine has been launched by SAB Group, which is a pioneer in the media industry and has 25 years of successful existence.
According to RAM data for week 40 last year to week 1 of 2010, for the Mumbai market with a focus on home listeners, Radio Mirchi has more home listeners in the metro, followed by Red FM, Radio City and AIR FM2 Gold.
It’s been nearly two years that Radio Netherlands Worldwide (RNW) has been present in India and the radio player has already forayed into the digital, radio and DTH spheres with DD DTH (in a recent tie-up with AIR). Continuing with this adaptive approach, RNW has chalked out some aggressive pan-India plans.
Radio Netherlands Worldwide (RNW) has entered into a strategic partnership with Web18. The website publishes RNW’s international news on the homepage of In.com. This is an extensive deal by Radio Netherlands and through In.com, it aims to showcase its live news on audio as well as on text.
The year 2009 has been a year of innovations and consolidations, but it has also been a year that saw the FM radio industry being the least affected by the slowdown. It was not only seen as one of the fastest growing mediums, but also as a cost efficient medium. FM players share how they dealt with the slowdown and the road ahead.
FM radio players are following the footsteps of print media of having an ombudsman to handle complaints and finding mutually satisfactory solutions. In line with this development, Radio Misty has appointed GS Hora, Chairman, CII, North Bengal Chapter, as Ombudsman. In December 2009, My FM had appointed brand consultant Giraj Sharma as Ombudsman.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
