Media Radio News
Ray Ban is celebrating ‘Legends Hour’ as a long term property only on Radio One Mumbai and Delhi, the largest Indian markets for Ray Ban
Along with television, radio is now increasingly being used by Bollywood to create hype around a new release
There have been a lot of conventional companies and categories advertising on radio. Sports has become a very big category – whether it is IPL or any other major sports activities. Also, petroleum companies such as BPCL and Reliance have joined the radio bandwagon. Moreover, car rentals and a lot of service related products are looking at radio. All this clearly points that radio is fast becoming a medium of choice.
Kent is extensively using radio to promote its recently launched Kent Mini Water Softener, given the mass appeal of the medium
Radio broadcasters talk to exchange4media about the numerous bottlenecks in the way of a successful Radio Phase III migration
Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues
Leo Burnett‘s work done for Strand Bookstore has fetched the agency a Bronze Lion. There were no other India winners in the category
The entries include McCann India’s ‘Lasky Herbal’ campaign for Plus Condoms and Leo Burnett’s ‘Punishment’ campaign for Strand Bookstore
This comes on the back of the 20 per cent year-on-year growth that the station claims to have achieved in Pune
In his new role, all non-station market sales teams will report to Namjoshi, effect, while he will continue reporting to Harrish M Bhatia, CEO, My FM
Oye FM is strengthening its ‘Sabse Filmi’ brand positioning with a new programme that brings fans closer to their favourite celebrities
Vehrnon Ibrahim, National Programming Head of Oye FM has quit after spending more than two years with the company
Aidem Ventures will not only handle service sales and ad sales for Radiowalla Network’s SpotRadio but also ad sales for its internet radio platform
Prateek Chandra takes on a new role as CFO of Fever; he was earlier the Senior Financial Strategist of HT Media
There have been a lot of conventional companies and categories advertising on radio, shares Harshad Jain, Biz Head – Radio & Entertainment, HT Media
FM radio players say the move will simplify logistics and lead to fair play
Cricket fans can now listen to live commentary of the last three matches of IPL Season 5 on All India Radio’s National Channel and FM Gold Network
Traditionally, radio consumption was skewed towards at-home listening with 96 per cent listeners tuning in from their homes and four per cent while commuting. But now we are seeing almost 20-30 percent of listeners tuning in from their mobile phones while on the move. Over the next few years, these numbers are expected to grow considerably.
PlanetRadioCity has reached out to a younger listener base with its Junior RJ Hunt initiative, getting kids to host their own shows on the channel
Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute
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