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With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news
Surbhi Bhasin Sep 3, 2012 9:49 PM
News delivery via internet or mobiles is revolutionising the business, say industry experts
Surbhi Bhasin Sep 3, 2012 9:43 PM
Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla
Surbhi Bhasin Aug 23, 2012 10:04 PM
Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18
Surbhi Bhasin Aug 18, 2012 8:15 PM
This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement
Surbhi Bhasin Aug 14, 2012 8:15 PM
With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics
Surbhi Bhasin Aug 13, 2012 7:35 PM
The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India
Surbhi Bhasin Aug 13, 2012 6:27 PM
The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal
Surbhi Bhasin Aug 10, 2012 6:56 PM
Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India
Surbhi Bhasin Aug 9, 2012 8:44 PM
Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi
Surbhi Bhasin Aug 9, 2012 8:29 PM
While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
Surbhi Bhasin Aug 4, 2012 10:40 PM
The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood
Surbhi Bhasin Aug 1, 2012 2:26 AM
Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations
Surbhi Bhasin Jul 28, 2012 10:01 PM
Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent
Surbhi Bhasin Jul 27, 2012 6:57 PM
From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express
Surbhi Bhasin Jul 23, 2012 7:27 PM
Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs
Surbhi Bhasin Jul 23, 2012 6:47 PM
Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results
Surbhi Bhasin Jul 23, 2012 4:38 AM
DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers
Surbhi Bhasin Jul 23, 2012 4:37 AM
Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital
Surbhi Bhasin Jul 20, 2012 7:49 PM
Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era
Surbhi Bhasin Jul 20, 2012 7:26 PM
While FM players see the recent spate of ad rate hikes as a correction, media planners don’t expect much impact on ad budgets
Surbhi Bhasin Jul 17, 2012 8:16 PM
Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign
Surbhi Bhasin Jul 16, 2012 4:01 AM
Reporter Surbhi Bhasin is on a mission to discover the radio medium and how it is helping brands reach out to more people at a fraction of the cost
Surbhi Bhasin Jul 7, 2012 7:19 PM
In a move to create greater audience connect, Aamir Khan has taken to the radio medium for his popular show ‘Satyamev Jayate’
Surbhi Bhasin Jul 4, 2012 8:36 PM
Freedom Radio is touted as India’s first dedicated web radio for Indie music only on PlanetRadiocity.com
Surbhi Bhasin Jul 4, 2012 5:58 AM
To coincide with World Music Day on June 21, Radio Mirchi Mumbai has lined up a musical feast for its listeners as part of the 10-day special activity
Surbhi Bhasin Jun 28, 2012 11:25 PM
Fever Entertainment is promoting this initiative via a 360 degree campaign, which includes print, radio, outdoor, digital and Live Media
Surbhi Bhasin Jun 28, 2012 9:00 PM
Kent is extensively using radio to promote its recently launched Kent Mini Water Softener, given the mass appeal of the medium
Surbhi Bhasin Jun 28, 2012 7:11 PM
The new positioning is targeted at making the station stronger in its core advertising audience listenership of 25-44 years SEC ABC
Surbhi Bhasin Jun 27, 2012 8:37 PM
This comes on the back of the 20 per cent year-on-year growth that the station claims to have achieved in Pune
Surbhi Bhasin Jun 18, 2012 3:02 AM
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