Media Radio News
First sweeps was released in October 2011; comparison shows interesting growth and changes in radio consumption for advertisers
The alliance will see Radio City exclusively showcasing the music launch of films under the Viacom18 Motion Pictures banner
The HT Media owned radio station had last increased its rates in October 2011
Many other players have started targeting the youth too but we have the first-mover advantage, says Rajat Uppal, GM, Mktg, Red FM
The one sole milestone that had every radio station - big small, single station, pan India presence station - alike smiling was the realization that the Indian government had finally given a nod to the clearance of the much-delayed FM radio expansion Phase III. We’re finally in the race to reach international broadcasting standards as the FDI allows international players to enter the Indian markets. However, as an industry, we were expecting more than 26 per cent.
Big FM launches new travelogue show ‘Big Chhutti’ for the listeners of UP, MP & Jharkhand. The show will go on air from May 1
My FM has launched its new app, My Mobile, for android mobile users; it was made available from April 7
FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers
As a part of its programming initiative, Fever FM went on air with another play series titled, ‘Gandhi’ in Delhi, Mumbai and Bangalore
There are mixed reactions to the e-auctions announced for FM Phase III. While some feel it will kill programming options, others are more optimistic
The Awards were given away in 17 categories, with ICICI Bank & SBI Bank emerging as clear frontrunners with 6 and 5 Awards, respectively
Big FM’s new humour-based show ‘Hansi ke Rang Surendra Sharma ke Sang’ goes on air on March 5 across its 25 stations in Hindi speaking markets
DB Corp Ltd’s radio business, 94.3 My FM, has reported 22 per cent growth in revenues in Q3 FY12, as against the corresponding period
In a unique initiative, Radio Mirchi 98.3 FM’s listeners got a chance to enjoy stories left behind by the Mirchi team as they went on holiday
In its fifth season, ‘Big Memsaab’, the reality-based radio show and on-ground property from 92.7 Big FM, is expanding across 13 states of India
“FDI allows global players to enter the Indian markets. However, as an industry, we were expecting more than 26%,” says Sanjay Prabhu, MD, Radio Indigo
We are and will be the player who is ‘away from the herd’ in each city. But each city will have a formula of its own for success… In every market we will be distanced from the herd and will allow the ‘highest associative value’ to client brands. This makes us India’s most differentiated network and the only one that allows profiling of audiences.
94.3 MY FM recently caught its listeners by surprise by a series of flash mob activities and got many cities grooving to its tunes
Amul has launched a music video, Mero Gaam Kathapare and a month long campaign across radio, television and digital
Radio & TV programming consultant Lokesh Gulyani lists some key ways to increase listenership and reduce clutter on radio
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