Media Radio News
Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla
BTL engagement is something that radio stations have arm-twisted themselves into because of weak on air offering. It’s more of a value addition to make up for what the on-air product lacks – a strong engagement with the listener. We focus on our on air solutions as powerful engagement avenues for advertisers.
After radio dramas like ‘Ramayana’ and ‘Gandhi’, Fever FM is back with another epic – ‘Bal Gopal’. The two-month long series goes on air from August 20
Radio players take the social media route; design customised content and activities to interact with target audiences
This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement
Pankaj Vassal joins as VP Regional Business Head – West and East and Neeti Virmani as Station Head Mumbai
Nihalani is the new Cluster Head, Mumbai at the company; she replaces Anirban Sengupta
An initiative of Wizcraft GIMA Awards is an annual celebration of Indian music transcending genres, giving the music industry a unified platform to celebrate its talent
In keeping with the Olympics fervour, Big FM has launched on air tournament with musical challenges inspired by various sports represented at the Olympic Games
For us, it is ad revenues clubbed with activation. Activation helps us a lot because we are the only player in the state who can do activations in a very short span of time. The revenues have grown in the range of 15 per cent to 20 per cent. Since per second slot selling is not so easy nowadays, one needs to club one’s revenues with activation.
While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
In his new role, Rohan Chandran will report to Ashwin Padmanabhan, Regional Head – North and South, Big FM
Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent
Varkey will also continue in his existing roles of Station Director Bangalore and National Marketing Head
While FM players see the recent spate of ad rate hikes as a correction, media planners don’t expect much impact on ad budgets
Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign
Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH
Reporter Surbhi Bhasin is on a mission to discover the radio medium and how it is helping brands reach out to more people at a fraction of the cost
In a move to create greater audience connect, Aamir Khan has taken to the radio medium for his popular show ‘Satyamev Jayate’
Freedom Radio is touted as India’s first dedicated web radio for Indie music only on PlanetRadiocity.com
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