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PlanetRadioCity has reached out to a younger listener base with its Junior RJ Hunt initiative, getting kids to host their own shows on the channel
Suraj Ramnath May 18, 2012 8:43 PM

Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute
Suraj Ramnath May 15, 2012 8:50 PM

Every TVC ends with ‘Sach he toh kehte hain, har idol ke peeche hote hain najane kitne idol’. The attempt is to attract youth & families
Suraj Ramnath May 14, 2012 8:05 PM

The alliance will see Radio City exclusively showcasing the music launch of films under the Viacom18 Motion Pictures banner
Suraj Ramnath May 14, 2012 7:47 PM

UTV Bindass seeks to build stronger youth connect by supporting folk rock band Swarathma’s tour for the launch its new album ‘Topiwalleh’
Suraj Ramnath May 10, 2012 8:10 PM

The HT Media owned radio station had last increased its rates in October 2011
Suraj Ramnath May 8, 2012 10:43 PM

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill
Suraj Ramnath May 4, 2012 6:59 PM

Karthic Moorthy of Elegant Publicities has been elected as 39th President of Ad Club Madras. He takes over from P Subramanian of OTS Advertising
Suraj Ramnath May 3, 2012 7:51 PM

As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency
Suraj Ramnath Apr 30, 2012 1:09 AM

Big FM launches new travelogue show ‘Big Chhutti’ for the listeners of UP, MP & Jharkhand. The show will go on air from May 1
Suraj Ramnath Apr 26, 2012 4:32 PM

The inclusion of Pakistani players could have raised the public’s interest level for the league, writes Suraj Ramnath
Suraj Ramnath Apr 14, 2012 7:47 PM

My FM has launched its new app, My Mobile, for android mobile users; it was made available from April 7
Suraj Ramnath Apr 11, 2012 9:37 AM

Deepak Lamba quits as the Business Head of Bloomberg UTV after a stint of two years. He will be joining a media conglomerate with a larger role
Suraj Ramnath Apr 10, 2012 10:04 AM

Multi Screen Media has launched its new channel ‘Six’ from April 7; this is the sixth channel of the network
Suraj Ramnath Apr 9, 2012 10:23 AM

After selling seven lakh SpongeBob Happy Meals last year, Nickelodeon and McDonald’s have brought it back; kids to get SpongeBob in eight different avatars
Suraj Ramnath Apr 6, 2012 8:18 AM

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands
Suraj Ramnath Apr 5, 2012 9:43 AM

Apart from House Full 2, the channel has also bought the right for Dabangg 2, Ghayal 2, Bol Bachchan and Son of Sardar
Suraj Ramnath Apr 4, 2012 9:31 AM

Generation Einstein, a book on marketing case studies of Indian brands, has been written by Jereon Boschma and co-authored by UTV Bindass; the book to help brand managers
Suraj Ramnath Apr 2, 2012 8:47 AM

Ten Sports uses a mix of TV, radio and PR to promote the Friendship Cup between South Africa and India
Suraj Ramnath Mar 27, 2012 8:10 AM

After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising
Suraj Ramnath Mar 15, 2012 8:17 AM

With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital
Suraj Ramnath Feb 22, 2012 7:27 AM

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel
Suraj Ramnath Feb 17, 2012 9:38 AM

‘Jhalak Dikhlaja’ is the 3rd non-fiction show to shift from Sony to Colors, after ‘Bigg Boss’ & ‘Fear Factor India’. Will the shift see a ratings surge?
Suraj Ramnath Feb 15, 2012 1:06 PM

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs
Suraj Ramnath Feb 14, 2012 8:27 AM

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5
Suraj Ramnath Feb 14, 2012 8:23 AM

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show
Suraj Ramnath Feb 8, 2012 8:32 AM

The 54th Annual Grammy Awards is being promoted across print, TV, outdoor, BTL & digital medium. Idea is the title sponsor
Suraj Ramnath Feb 7, 2012 9:05 AM

Sahara would be investing Rs 1,000 crore in Sahara Welfare Foundation to support various programmes, including setting up 20 sports centres
Suraj Ramnath Feb 6, 2012 9:26 AM

Reporter Suraj Ramnath laments the Indian cricket team’s poor form and the whitewash it has faced in Australia
Suraj Ramnath Feb 4, 2012 8:56 AM