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Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move
The newspaper has a combined daily readership of 2.72 million in Delhi-NCR and Mumbai, as per the Indian Readership Survey
Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more
Top 10 Hindi dailies according to IRS Q1 2019 are Dainik Jagran, Dainik Bhaskar, Amar Ujala, Rajasthan Patrika, Prabhat Khabar, Punjab Kesari, Patrika, Navbharat Times, Nai Dunia and Hari Bhoomi
IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year
The regional dailies had an increase of 0.8 crore readers in IRS Q1 2019. The industry has added 0.3 crore of urban readers and 0.5 crore rural readers
MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year
A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further
The School Edition has been revamped for Delhi-NCR and this is to be followed by June launches of the revamped Mumbai & Chandigarh edition too
The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media
In the west region, not many changes have been observed in terms of readership in Maharashtra and Gujarat
Increasing readership will give advertisers more reasons to invest in Print, Jadhav, CEO, Sakal Media Group, tells exchange4media
With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group
Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward
Almost every regional daily saw a significant rise in readership as per the IRS Q1 2019 report
Vikram Sakhuja, Group CEO, Madison Media & OOH & IRS Technical Committee Chairman, talks about the changes made in the latest IRS compared to the last one and more
Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017
Hindi and language publications continue to lead the Print growth story
The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017
Guest Column: Kamal Krishnan PS, National Head, Integrated Media Solutions – Mathrubhumi, talks about how IRS Q1 2019 shows Print is still an unavoidable choice for marketers across categories
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