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Pansare, Head Marketing Communications & PR, FCA India Automobiles talks about bringing the American Jeep brand to India, the marketing initiatives, the pricing strategy and more
Dipali Banka Aug 13, 2019 8:24 AM
What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?
Dipali Banka May 29, 2019 8:56 AM
Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017
Srabana Lahiri & Dipali Banka Apr 29, 2019 9:20 AM
As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders
Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM
As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders
Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM
Within social media, Facebook and WhatsApp are particularly widely used. Other social media platform widely used for news are Instagram, Twitter, and Facebook Messenger
Dipali Banka Mar 28, 2019 8:21 AM
ZEEL’s revenue rose by 17.9 per cent at Rs 2,167 crore against Rs 1,838 crore last year
Dipali Banka Jan 19, 2019 9:00 AM
Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere
Dipali Banka Jul 13, 2017 8:11 AM
exchange4media chats with leaders from the industry who have quit top positions to turn entrepreneurs
Dipali Banka Jul 6, 2012 7:57 PM
With slowing of revenues, marketers are re-looking their media allocations and striving for more bang for the buck
Dipali Banka Jul 5, 2012 7:48 PM
In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011
Dipali Banka Jul 4, 2012 7:54 PM
Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments
Dipali Banka Jun 27, 2012 7:50 PM
With I&B Ministry’s decision to modify the June 30 deadline, MSOs and LCOs are breathing a sigh of relief; DTH players & broadcasters are disappointed
Dipali Banka Jun 22, 2012 9:42 PM
While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...
Dipali Banka Jun 19, 2012 11:10 PM
Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016
Dipali Banka Jun 14, 2012 8:10 PM
Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’
Dipali Banka Jun 6, 2012 7:13 PM
Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends
Dipali Banka May 17, 2012 9:54 PM
Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends
Dipali Banka May 17, 2012 9:54 PM
As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers on Twitter by May 9
Dipali Banka May 11, 2012 8:36 PM
TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’
Dipali Banka Apr 21, 2012 10:07 AM
TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’
Dipali Banka Apr 21, 2012 10:07 AM
Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons
Dipali Banka Apr 20, 2012 10:07 AM
Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons
Dipali Banka Apr 20, 2012 10:07 AM
MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5
Dipali Banka Mar 29, 2012 11:35 AM
MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5
Dipali Banka Mar 29, 2012 11:33 AM
BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement
Dipali Banka Feb 21, 2012 10:45 AM
With deadline for cable digitisation drawing near, intense competition & communication is seen amongst MSOs & DTH players. A look at what’s in store
Dipali Banka Feb 20, 2012 9:10 AM
Sun TV has reported a drop of 28.91% in its Q3 FY12 income from operations at Rs 4.25 billion as compared to Rs 5.98 billion in same quarter last year
Dipali Banka Feb 13, 2012 7:35 AM
Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses
Dipali Banka Feb 10, 2012 7:23 AM
TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans
Dipali Banka Feb 8, 2012 1:55 PM
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