Latest News

The campaign, which has generated more than 220,000 videos, challenges fans to show off their skills with a virtual match ball
exchange4media Staff Aug 27, 2019 6:53 PM

The products have been developed through extensive research and mood mapping consumer studies
exchange4media Staff Aug 27, 2019 5:37 PM

The campaign aims to support PM Modi’s vision to boost domestic tourism
exchange4media Staff Aug 27, 2019 4:43 PM

The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week
exchange4media Staff Aug 27, 2019 4:22 PM

Ganguly also felicitated the winners of the World Cup fantasy league challenge ‘Beat the Expert’ along with having a meet-and-greet session with the top 50 winners
exchange4media Staff Aug 27, 2019 3:48 PM

The 3-spot campaign focuses on difficult situations faced by women at home
exchange4media Staff Aug 27, 2019 1:10 PM

The latest international adaptation of Pretty Little Liars will be simultaneously aired across all Viu markets later this year
exchange4media Staff Aug 27, 2019 12:02 PM

Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media operations
exchange4media Staff Aug 27, 2019 11:33 AM

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15
exchange4media Staff Aug 27, 2019 10:57 AM

Prior to this, Khurana was with Ogilvy India where she was Senior VP and Head of Customer Engagement
exchange4media Staff Aug 27, 2019 9:50 AM

Trivedi has completed more than 5,000 episodes of the crime show ‘Sansani’
exchange4media Staff Aug 26, 2019 7:41 PM

The Commonwealth and Asian Games medal winner will be the face of Mobil’s commercial vehicle lubricants’ segment
exchange4media Staff Aug 26, 2019 6:07 PM

IRG aims to help organisations focus on sustained, long-term growth by equipping leaders with best practice approaches to their strategy, structure, capability and leadership
exchange4media Staff Aug 26, 2019 4:46 PM

Conceptualised by DDB Mudra, the TVC is a cluster of sequences where a mother bonds with her baby by using a range of Johnson’s products
exchange4media Staff Aug 26, 2019 4:16 PM

Over 1 lakh Indians participated in the campaign, which concluded with more than 2.5 lakh videos and 225.3 million views
exchange4media Staff Aug 26, 2019 4:14 PM

The 360-degree #FeelsJustRight campaign includes six different TVCs, pre-launch teasers and digital feature videos
exchange4media Staff Aug 26, 2019 3:44 PM

He will lead the Advertising Revenue portfolio for Digital Publishing Business, Brand Solutions, Innovation Studio, and Social
exchange4media Staff Aug 26, 2019 2:21 PM

While the ongoing campaign has got multiple entries and views on TikTok, Social Beat is also working on a social media strategy in 11 languages
exchange4media Staff Aug 26, 2019 1:31 PM

The brand has come out with a similar contest around India vs West Indies series
exchange4media Staff Aug 26, 2019 1:17 PM

Sawant was earlier Madison Retail Paradigm’s Deputy General Manager
exchange4media Staff Aug 26, 2019 11:46 AM

Launch India's first business content-driven, real-time DOOH network BizTalk
exchange4media Staff Aug 26, 2019 11:31 AM

Chopra has over 25 years of experience in healthcare advertising, marketing & sales. He moves from Publicis Health
exchange4media Staff Aug 26, 2019 10:34 AM

The Digital Soothsayer, DLAignite, said the greatest risk for marketers today isn’t competitive trends or technological change, it’s losing customers
exchange4media Staff Aug 26, 2019 8:52 AM

Ankit Prasad, Bobble AI; Manik Nangia, MaxLife Insurance; Sumeet Singh, Info Edge; Zubin Dubash, Shemaroo; and Yaquta Mandviwala, Bain & Company; discuss integrating consumer insights into strategy
Nafisa Shaheen Aug 26, 2019 8:41 AM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries
Neeta Nair Aug 26, 2019 8:19 AM

Actor Neha Dhupia and some social media influencers have backed the three-phased campaign
exchange4media Staff Aug 25, 2019 6:00 PM

Under the campaign, the agency has installed larger-than-life billboards at high traffic junctions in Mumbai and Gurgaon
exchange4media Staff Aug 25, 2019 10:00 AM

The brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’
exchange4media Staff Aug 24, 2019 4:00 PM

The original airing of the episode recorded 6.9 million impressions and 400 million viewing minutes, as per BARC data
exchange4media Staff Aug 24, 2019 12:49 PM