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Latest News
TRAI?blur=25

The last date for receiving written comments from stakeholders was 9 September 2019 but has been extended to 16 September 2019

exchange4media Staff Sep 11, 2019 5:59 PM

Brightc?blur=25

Brightcove Beacon enables content owners to quickly and easily generate applications for desired platforms and extend audience reach to millions of viewers

exchange4media Staff Sep 11, 2019 5:32 PM

Zee5?blur=25

The partnership will enable SITI Broadband subscribers to avail ZEE5 content as a value-added service

exchange4media Staff Sep 11, 2019 5:20 PM

Jacqueline Fernandez Lotus WhiteGlow?blur=25

Fernandez will appear in multimedia campaigns spanning TV, print & digital, as the face for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range

exchange4media Staff Sep 11, 2019 5:03 PM

Masterchef Season 11?blur=25

The campaign introduces a series of TVCs, including one featuring ex judges Matt Preston, Gary Mehigan, and George Calombaris as they bid adieu to MasterChef

exchange4media Staff Sep 11, 2019 5:00 PM

House Of Pataudi?blur=25

The ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched the first of its video content series

exchange4media Staff Sep 11, 2019 4:54 PM

Gameskraft DCMN India?blur=25

The mandate includes managing the brand’s TV media duties across markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics

exchange4media Staff Sep 11, 2019 4:17 PM

Bumble?blur=25

To win this dream double date, Bumble users can match with The Zoya Factor profile card in the Bumble app on Date, BFF or Bizz mode

exchange4media Staff Sep 11, 2019 4:14 PM

Skoda?blur=25

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Apple?blur=25

Apple TV+ includes original content and will be available from November 1 in India via the Apple TV app and on Apple devices

exchange4media Staff Sep 11, 2019 3:42 PM

Azerbaijan?blur=25

The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more

Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM

Asianet?blur=25

As part of the campaign, Asianetnews.com created original content on fashion, food, jewellery, technology and home décor  

exchange4media Staff Sep 11, 2019 1:58 PM

ad club?blur=25

The awards, which honour excellence in creative and content, will be held on September 20, at the ITC Gardenia Hotel

exchange4media Staff Sep 11, 2019 1:17 PM

sony pictures?blur=25

The agreement with Sporty Solutionz, United World Wrestling’s Media Rights partners for the territory, covers television and digital rights in the Indian sub-continent.

exchange4media Staff Sep 11, 2019 12:47 PM

NetflixDharma?blur=25

Dharmatic Entertainment to create fiction and non-fiction series and films exclusively for Netflix members

exchange4media Staff Sep 11, 2019 11:18 AM

WPPImmobi?blur=25

CVL Srinivas, WPP India Country Manager; Naveen Tewari, Founder & CEO, InMobi Group; and Abhay Singhal, Co-founder, InMobi Group; talk about the association that will “shape the market”

Srabana Lahiri Sep 11, 2019 11:03 AM

LeoBurnett?blur=25

The agency will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns

exchange4media Staff Sep 11, 2019 10:38 AM

AliHarris?blur=25

Shere quit Britannia after being associated with the company for over two decades

Ruhail Amin Sep 11, 2019 10:14 AM

Amar Nagaram?blur=25

Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’

Noel Dsouza Sep 11, 2019 8:25 AM

Whitehat Jr?blur=25

The company which was started in November 2018, had earlier raised $1.3 million in seed funding from Nexus Venture Partners and Omidyar Network India

exchange4media Staff Sep 10, 2019 5:22 PM

Vidya Balan Nihar Shanti Amla?blur=25

The initiative enables volunteers in urban areas to connect with underprivileged children and teach them spoken English through phone calls

exchange4media Staff Sep 10, 2019 4:58 PM

Essel?blur=25

The Group had entered into an agreement on July 31 to sell up to 11 per cent promoter stake in ZEEL to the Invesco Oppenheimer Fund

exchange4media Staff Sep 10, 2019 4:34 PM

Bauli?blur=25

The ‘Cake me chocolatey spin’ campaign has been conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights

exchange4media Staff Sep 10, 2019 4:04 PM

Policy Bazaar?blur=25

Through this film PolicyBazaar.com aims to build awareness around insurance being indispensable for working women as they jointly secure their family’s future

exchange4media Staff Sep 10, 2019 3:52 PM

Shaze?blur=25

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'

exchange4media Staff Sep 10, 2019 3:18 PM

Jack Ma?blur=25

After his 20-year stint, Jack Ma hands over the reins to Daniel Zhang

exchange4media Staff Sep 10, 2019 1:49 PM

Body Shop?blur=25

The brand also unveiled its first Television Commercial, featuring the actor

exchange4media Staff Sep 10, 2019 12:49 PM

Ajit Anjum?blur=25

Anjum broke the news of his departure as Consulting Editor on the channel's official WhatsApp group

exchange4media Staff Sep 10, 2019 12:16 PM