Latest News

The playbook unpacks the potential impact of Voice on the global media and marketing industry
exchange4media Staff Sep 10, 2019 12:01 PM

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search
exchange4media Staff Sep 10, 2019 11:44 AM

The agency’s Singapore office will be handling the account
exchange4media Staff Sep 10, 2019 11:29 AM

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises explores what is driving the increasing creation and consumption of content on digital platforms
Rejo Francis T Sep 10, 2019 8:44 AM

Dish TV also submitted a chart to the tribunal detailing the payments that it has made till September 3 to Star India
exchange4media Staff Sep 9, 2019 7:55 PM

The channel introduced a disruptive campaign to pique people’s interest, generate curiosity, spark off conversations and have audiences guessing about what was coming their way
exchange4media Staff Sep 9, 2019 7:28 PM

To celebrate the first anniversary of repealing of Section 377, the initiative will provide a platform to share stories and highlight challenges faced by the community
exchange4media Staff Sep 9, 2019 7:03 PM

As part of the rebranding, GoHive has a new logo and tagline – ‘beyond spaces’
exchange4media Staff Sep 9, 2019 6:12 PM

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms
exchange4media Staff Sep 9, 2019 5:26 PM

Ranveer joins other HARMAN brand ambassadors like Priyanka Chopra, AR Rahman & PV Sindhu
exchange4media Staff Sep 9, 2019 4:51 PM

The campaign encourages the community to spot suicidal tendencies in their loved ones and help them share and overcome their worst fears
exchange4media Staff Sep 9, 2019 4:40 PM

Auto sector has seen a decline of 5% from January to July compared to the same time in the previous year, as per TAM Adex data
exchange4media Staff Sep 9, 2019 4:19 PM

Prior to joining Publicis Sapient, Erickson held Chief People Officer roles spanning verticals, regions and horizontal service lines
exchange4media Staff Sep 9, 2019 3:37 PM

RED FM’s unique and first-of-its-kind festival, focuses towards bringing the music, cuisine and culture of South India to other regions
Nafisa Shaheen Sep 9, 2019 3:24 PM

The account will be handled by the agency’s Bangalore unit – Madison Media Omega
exchange4media Staff Sep 9, 2019 3:20 PM

With the theme ‘Small to Scalable’, ‘Leaders of Tomorrow’ Season 8 will aim at empowering upcoming businesses with relevant information and access to experts
exchange4media Staff Sep 9, 2019 3:06 PM

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year
exchange4media Staff Sep 9, 2019 2:56 PM

Conceptualized to promote gender equality, the campaign calls for inclusion of women in celebrations and combats discrimination they face in terms of caste, marital status and sexual orientation
exchange4media Staff Sep 9, 2019 2:42 PM

Aga will be taking over by end of this year and will be based out of Singapore
exchange4media Staff Sep 9, 2019 1:58 PM

Prior to this, Zaman has worked with several media organisations like Zee News, Aaj Tak and ABP News
exchange4media Staff Sep 9, 2019 1:14 PM

Pingle recently stepped down from his role at Cargill Foods where he served for close to two years
Ruhail Amin Sep 9, 2019 12:13 PM

Jacob joins from Propaganda Digital where he was Creative Head
exchange4media Staff Sep 9, 2019 12:05 PM

He will, however, continue to oversee other areas that fall within his duties as Deputy Commissioner of the South Delhi Municipal Corporation
exchange4media Staff Sep 9, 2019 11:17 AM

Jimani joins Indigo from Cheil Worldwide, where he was the Creative Director
exchange4media Staff Sep 9, 2019 11:03 AM

From September, Lebara Australia customers will be able to get a six-month Zee5 subscription bundled with select prepaid plans
exchange4media Staff Sep 9, 2019 10:50 AM

Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched
Shreshtha Verma Sep 9, 2019 8:35 AM

The campaign, conceptualised and executed by Ogilvy, will be supported on TV, Digital, Cinema and on-ground activations
exchange4media Staff Sep 8, 2019 6:00 PM

The campaign has gone live across national general entertainment channels and social media platforms
exchange4media Staff Sep 7, 2019 4:00 PM