Digital News

The Ad Club's inaugural annual Digital Review: D-CODE showcased some of the best case studies in digital marketing in the recent past
exchange4media Staff Aug 2, 2018 2:34 PM

Mitul Sangani and Amit Vichare have been appointed to expand the horizons of News18.com's digital reach in Indic/regional languages
exchange4media Staff Aug 1, 2018 11:20 AM

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website
Venkata Susmita Biswas Aug 1, 2018 9:00 AM

The popular YouTube star on the brand associations, his key ingredient to success and his fierce loyalty towards YouTube
exchange4media Staff Aug 1, 2018 8:58 AM

Organised by The Ad Club, the review will be held on August 1, 2018, 5.30 pm onwards at Taj Lands End, Mumbai
exchange4media Staff Aug 1, 2018 8:56 AM

The purge of fake accounts follows Facebook's announcement that it aims to be more transparent with users about the use of its platform for untoward political benefit
exchange4media Staff Aug 1, 2018 8:55 AM

Aakrit Vaish explains the importance of chatbots in the digital era
Apeksha Mishra Aug 1, 2018 8:53 AM

Reuters's new app is currently available for iOS devices. An Android version will be available in coming weeks.
exchange4media Staff Jul 31, 2018 2:53 PM

@VerbalStriker Twitter handle that went active from 14th June garnered over 11000 fans creating over 2.8 million impressions by 15th July 2018.
exchange4media Staff Jul 31, 2018 2:37 PM

eBay is one of the oldest e-commerce players in India, but struggled against giants such as Flipkart, Snapdeal and Amazon.
Dolly Mahayan Jul 31, 2018 8:53 AM

Retesh Gondal has more than 15 years of experience in large-scale application design and development in the media and entertainment Industry
exchange4media Staff Jul 30, 2018 12:03 PM

Justice Srikrishna handed over the report to union minister for electronics and IT, law and justice, Ravi Shankar Prasad, who will review the report before submitting it to PM Narendra Modi
exchange4media Staff Jul 28, 2018 10:00 AM

Twitter showed 24% revenue increase Y-o-Y but the number of users fell to 335mn in the Q2 of the year, down one million
exchange4media Staff Jul 28, 2018 9:57 AM

Standalone EBITDA is ₹3,147 crore, registering 16.8% QoQ growth for the quarter ended June 30, 2018
exchange4media Staff Jul 28, 2018 9:56 AM

Through this campaign, YES Bank aims to enhance the user engagement and curtail the long process for queries revolving around savings accounts
exchange4media Staff Jul 28, 2018 9:53 AM

Amazon.com reported a profit of $2.5 billion. Revenue grew by 39% YoY to $52.89 billion
exchange4media Staff Jul 27, 2018 2:55 PM

Entropik Tech's Affect Lab 2.0 platform allows brands to measure customer response for advertisements, movie trailers and long format video content
exchange4media Staff Jul 27, 2018 12:45 PM
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Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe
Venkata Susmita Biswas Jul 27, 2018 9:00 AM
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The mandate however does not include digital communications for their ISL Team, Bengaluru FC and co-owned IPL team, Delhi Daredevils.
exchange4media Staff Jul 26, 2018 2:31 PM

Facebook missed on ad revenue projections, reached $13.04 billion compared to consensus estimate of $13.16 billion
exchange4media Staff Jul 26, 2018 9:00 AM
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