Digital News

Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

Akash Banerji, Head Marketing and Partnerships, Viacom18 Digital Ventures- Voot shares his thoughts on content marketing strategy

exchange4media Staff Sep 14, 2018 8:56 AM

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

Mashable India will curate and localise the best of Mashable’s delightfully offbeat global content and add originally created unique content specifically for the Indiamarket.

exchange4media Staff Sep 12, 2018 4:26 PM

President, UCWeb at Alibaba Digital Media & Entertainment Group spoke about the group’s India journey & how they plan to handle competition posed by players like Facebook & Google

Ruhail Amin Sep 12, 2018 8:59 AM

Global VP of Content Partnerships, Twitter, speaks about Twitter's Live Video Content Strategy and why Twitter's strategy is unique

Venkata Susmita Biswas Sep 12, 2018 8:58 AM

According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the key aspects of a good content marketing strategy

exchange4media Staff Sep 12, 2018 8:55 AM

Advertorial: Rico Chan, Managing Director, Hong Kong, India and SEA, Oath, on the brand’s completion of a year and how the new ad platform with advanced features will help drive growth for advertisers and publishers.

exchange4media Staff Sep 11, 2018 5:02 PM

Twitter announced 12 Indian content collaborations with partners like Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz among others

exchange4media Staff Sep 11, 2018 4:16 PM

Dynamic Ads will make it easier for marketers to send personalised ads to every professional in their target audience across LinkedIn

exchange4media Staff Sep 11, 2018 2:07 PM

WhatsApp will be available on the JioPhone AppStore starting 10th September, 2018 and will be rolled out on all JioPhones by 20th September, 2018

exchange4media Staff Sep 11, 2018 12:27 PM

Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Venkata Susmita Biswas Sep 11, 2018 8:58 AM

CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content

exchange4media Staff Sep 11, 2018 8:56 AM

Jack Ma will continue serving as a board member until its annual general shareholders’ meeting in 2020

exchange4media Staff Sep 10, 2018 4:38 PM

For the release of the logo, Kundra released 99 heart-shaped balloons and held back one that revealed the logo of the show.

exchange4media Staff Sep 10, 2018 1:57 PM

Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, delivered the keynote address at Content JAM

exchange4media Staff Sep 10, 2018 9:00 AM

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

At the center of the digital campaign is a short film that uses the analogy of a batsman and wicket-keeper on a cricket field to deliver the message

exchange4media Staff Sep 9, 2018 10:00 AM

Kranti Gada, COO of Shemaroo Entertainment, says her company is unabashedly Indian and an antidote to boredom and stress for billions of Indians

exchange4media Staff Sep 8, 2018 9:59 AM

The panel spoke about TV going nowhere, non-disruptive advertising and the rising popularity of video

exchange4media Staff Sep 8, 2018 9:55 AM