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Digital News

vivo

The agency will work closely with PHD India that won the smartphone brand's digital media duties earlier this year

exchange4media Staff Oct 12, 2018 11:45 AM

whatsapp

Through the ‘Status’ feature, users share text, photos, videos and animated GIFs.

exchange4media Staff Oct 12, 2018 9:23 AM

amazon-flipkart

Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?

Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM

google

Net profit was higher by about 33 per cent at Rs 407.2 crore as compared to Rs 306.6 crore in the previous year

exchange4media Staff Oct 12, 2018 8:07 AM

Facebook Httpool

To support local businesses, Httpool is now the official reseller partner for Facebook in the Balkans including Bulgaria, Croatia, Serbia and Slovenia

exchange4media Staff Oct 11, 2018 12:58 PM

OTT original content

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha Oct 10, 2018 8:58 AM

facebook logo

Not just businesses, Facebook is also nurturing the entrepreneurial spirit of students and is encouraging them to think about deep tech and product innovation

exchange4media Staff Oct 9, 2018 4:37 PM

Portal Facebook

Portal allows you to call Facebook friends and connections on Messenger even if they don’t have Portal

exchange4media Staff Oct 9, 2018 4:09 PM

Google+

The bug was discovered earlier this year during Google's Project Strobe

exchange4media Staff Oct 9, 2018 9:05 AM

Aditya Swamy Google India

Head of Agency Partnerships, Google India, on the Google-Facebook duopoly, partnering with agencies and uniform measurement on digital

Apeksha Mishra Oct 9, 2018 8:50 AM

HOOQ

Partnership will provide Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content available on HOOQ

exchange4media Staff Oct 8, 2018 12:02 PM

flipkart

Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas Oct 8, 2018 9:08 AM

Gairola is an industry veteran and has extensive exposure to all aspects of building a digital company — subscription, commerce and advertising

exchange4media Staff Oct 5, 2018 11:35 AM

The other news channels on this OTT platform are Doordarshan News, 24 Ghanta, Raj News, BBC World News, CNNi SA and Chardikla Time TV among others

exchange4media Staff Oct 4, 2018 6:30 PM

ZEE5 has been launched across 190+ markets across the world

exchange4media Staff Oct 4, 2018 5:18 PM

iCubesWire won the account post a multi-agency pitch; they will be responsible for managing social media strategy for Facebook, Twitter, LinkedIn and Instagram

exchange4media Staff Oct 3, 2018 3:22 PM

Based in Guwahati it has started operations with reporters in eight northeastern states and north Bengal

exchange4media Staff Oct 3, 2018 2:02 PM

Previously, In-Stream Video Ads were limited to the markets in which publishers are based

exchange4media Staff Oct 3, 2018 1:42 PM

Marks & Spencer, with 67 stores across 30 cities in India, had signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd

exchange4media Staff Oct 3, 2018 10:09 AM

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