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From anthems to on-ground activities – radio has been searing the airwaves with Cricket World Cup buzz. Red FM’s Cup’s too runneth over with cricket-related content.
Shubhangi Mehta Mar 1, 2011 7:24 AM
In conversation with exchange4media, ad-film maker Pradeep Sarkar speaks about the changing scenario of ad-film making in India, his production house Apocalypso Filmsworks and the ‘big idea’.
Shubhangi Mehta Mar 1, 2011 7:16 AM
Fevicol is back with its new campaign, which retains the norm of simplicity accompanied with cuteness and humour of the earlier ads.
Shubhangi Mehta Feb 28, 2011 7:56 AM
Quantum Market Research Pvt Ltd has decided to take the next big leap after 20 years in thought leadership with the launch of Quantum 360.
Shubhangi Mehta Feb 25, 2011 9:39 AM
“The only idea we have, which I think is a huge idea, is JWT’s client list,” says Tarun Chauhan on JWT’s expectations from 2011.
Shubhangi Mehta Feb 25, 2011 9:00 AM
While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.
Shubhangi Mehta Feb 24, 2011 10:20 AM
With Dhunji Wadia at the helm as President and Rahul Jauhari joining as National Creative Director, Everest Brand Solutions is all set for 2011.
Shubhangi Mehta Feb 23, 2011 7:32 AM
Rahul Jauhari has been roped in as National Creative Director at Everest Brand Solutions. He moves from Pickle Lintas.
Shubhangi Mehta Feb 22, 2011 1:34 PM
While television and print have gone all out in their World Cup activities, not to be left behind, radio, too, is being looked at as a medium for some innovative advertising.
Shubhangi Mehta Feb 22, 2011 9:37 AM
Following a multi-agency pitch, Talwalkars Better Value Fitness Ltd has appointed Carat as its media partner and Guava Creative as its creative partner.
Shubhangi Mehta Feb 18, 2011 8:54 AM
Quadrant Communications has bagged the creative mandates of Keys Hotels & Resorts, Faber-Castell and Cinemax.
Shubhangi Mehta Feb 16, 2011 9:20 AM
With over 150 sponsors and non-sponsors associating with the ICC World Cup 2011, a lot is riding on the cricket extravaganza. For brands it’s a fight to break through the clutter.
Shubhangi Mehta Feb 16, 2011 7:12 AM
GoaFest 2011 has tied up with ASCI in a bid to promote ‘advertising with a conscience’. Subhash Kamat, Managing Partner, BBH India, gives his views on this association.
Shubhangi Mehta Feb 15, 2011 7:10 AM
Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?
Shubhangi Mehta Feb 11, 2011 7:20 AM
The iconic Singapore Airlines girl is there and so are the exotic visuals from around the world, however, the airline’s latest ad leaves a sense of déjà vu.
Shubhangi Mehta Feb 10, 2011 7:18 AM
Radio today has significantly grown as a marketing medium. Aditya Birla Financial Services Group is one such group successfully tapping the medium.
Shubhangi Mehta Feb 9, 2011 7:44 PM
After opting for EBS as its creative agency, GoAir is looking forward to a whole new marketing strategy. Rahul Deans, Head - Marketing, GoAir, shares the airline’s plans…
Shubhangi Mehta Feb 9, 2011 7:20 AM
The industry came out to applaud the under-30 talent in advertising, media and marketing at the Young Achiever’s Awards, held by the Ad Club Bombay.
Shubhangi Mehta Feb 8, 2011 7:41 AM
Has radio been able to shake off the sluggishness as a marketing medium? Future Generali is effectively using radio for its promotion activities and showing the way…
Shubhangi Mehta Feb 8, 2011 7:32 AM
Deciphering India is a tough proposition even for Indian creative heads, in such a scenario, what value addition can expat creative heads bring?
Shubhangi Mehta Feb 7, 2011 7:16 AM
Social service solutions company Punya Karma has been pioneering the concept of drawing up blueprints to help NGOs strategise and raise funds.
Shubhangi Mehta Feb 4, 2011 7:12 AM
Rachita Chowdhury, who had spent 14 years in advertising at Ogilvy India, has recently moved to Apocalypso Filmsworks, headed by Pradeep Sarkar, as a producer.
Shubhangi Mehta Feb 1, 2011 9:00 AM
Nakul Chopra, CEO, Publicis South Asia, speaks on the agency’s year gone and roadmap for 2011.
Shubhangi Mehta Feb 1, 2011 8:35 AM
Keeping in mind India’s diverse culture and following the policy of ‘Consumer want to be spoken to in their own language’, Ogilvy Dakshin has been helping brands connect better with consumers in South India.
Shubhangi Mehta Jan 28, 2011 7:31 AM
The ad-frat has welcomed the addition of the ‘Creative Effectiveness Awards’ category at the 2011 Cannes Lions and said it validates creativity. Jean-Marie Dru, Chairman, TBWA Worldwide, will chair the jury at the 2011 Cannes Lions Festival.
Shubhangi Mehta Jan 28, 2011 7:27 AM
The 3rd National Conference on Digital Commerce highlighted key issues, challenges and opportunities for the growth of e-commerce in India.
Shubhangi Mehta Jan 27, 2011 7:34 AM
TME Mumbai has appointed Chetan Ahuja as General Manager, industry sources have confirmed. He took charge from January 17, 2011. Prior to this, Ahuja was with Media Directions.
Shubhangi Mehta Jan 24, 2011 7:19 AM
Navroze Hodiwala, who has been in the Mumbai media panorama from the past 13 years, is all set to join Allied Media as General Manager, Strategy, Percept Media.
Shubhangi Mehta Jan 22, 2011 8:06 AM
With an experience of a little over a month and having tasted her first breaking news, Shubhangi Mehta is finally getting a hold of what she is actually doing.
Shubhangi Mehta Jan 22, 2011 7:09 AM
Navroze Hodiwala who has been in the Mumbai media panorama from the past 13 years is all set to join allied media as General Manager, Strategy, Percept Media.
Shubhangi Mehta Jan 21, 2011 2:24 PM
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