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JWT is the sole Indian agency to bag a Gold at the Clio Awards 2011. McCann Worldgroup took home three Bronzes. Leo Burnett and Rediffusion Y&R also bagged Bronzes.
Shubhangi Mehta May 19, 2011 8:33 AM
Ogilvy & Mather’s three-campaign push for Bank of India reiterates the ‘real relationships’ peg of the bank.
Shubhangi Mehta May 18, 2011 9:09 AM
Keeping its new generation youth TG in mind, Levi Strauss & Co has replaced its brand Signature with a new brand called Denizen. This is the first brand in the history of Levis that has not been launched in the US.
Shubhangi Mehta May 18, 2011 7:10 AM
The winners for the Asian Marketing Effectiveness (AME) Awards 2011 have been announced. Ogilvy & Mather India leads India tally with seven metals. BBDO India follows with five. Other winners are Mindshare India, DDB Mudra and Dentsu.
Shubhangi Mehta May 17, 2011 9:41 AM
Ogilvy &Mather has created three campaigns for bank of India. The campaigns are for Bank of India Home Loans, Bank of India Personal Loans and Bank of India Car Loans.
Shubhangi Mehta May 16, 2011 8:19 PM
The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.
Shubhangi Mehta May 16, 2011 9:16 AM
Well, this was one of ‘those’ weeks, writes Shubhangi Mehta, when she was unwell, stories did not materialise, comments were not forthcoming for reports and there were some misses too…
Shubhangi Mehta May 14, 2011 8:53 AM
Triton Communications’ three-ad campaign to promote Vadilal ice-cream’s three flavours comes at the right time to beat the scorching summer heat.
Shubhangi Mehta May 12, 2011 9:28 AM
Real estate company Runwal Group is looking to further strengthen its relationship with customers with a renewed focus on people with a new brand identity and philosophy.
Shubhangi Mehta May 11, 2011 11:28 AM
Ogilvy Mumbai has announced that it will be hosting Portfolio Night 9 in Mumbai this year. The event will take place simultaneously around the world on Thursday, May 26, 2011.
Shubhangi Mehta May 10, 2011 9:04 AM
Pidilite has assigned the creative mandate for its brand Rangeela to Law & Kenneth, even as the major chunk of their creative business continues to be handled by O&M. Triton is the incumbent agency.
Shubhangi Mehta May 6, 2011 8:22 AM
Sriram Kilambi, who has been the Senior Vice-President and Cluster Head, ENIL Mumbai, has been promoted as Marketing Head for Radio Mirchi.
Shubhangi Mehta May 5, 2011 8:57 AM
“Digital unquestionably has complemented radio,” says Apurva Purohit, CEO, Radio City, as she shares how the FM player is leveraging the digital medium to boost listenership...
Shubhangi Mehta May 5, 2011 8:39 AM
Shortlists for Clio Awards 2011 have been announced. Eight Indian entries have made it to the shortlists, led by McCann Worldgroup. Rediffusion Y&R and Leo Burnett India follow.
Shubhangi Mehta May 5, 2011 8:22 AM
P Subramanian has joined OTS Hyderabad as Vice President. He moves from O&M Chennai, where he was Head of Client Servicing.
Shubhangi Mehta May 3, 2011 8:53 AM
Law & Kenneth has been assigned the creative mandate for ADD Gel, makers of writing instruments. Karishma Initiative is handling the media duties.
Shubhangi Mehta May 3, 2011 8:46 AM
Radio’s digital strategies need to be well thought out and not a hastily compiled series of social media initiatives or websites. A look at how radio can leverage the digital medium profitably…
Shubhangi Mehta May 2, 2011 8:45 AM
Law & Kenneth has been assigned the creative mandate for The MobileStore, a one-stop mobile solutions shop. McCann Erickson was the incumbent agency.
Shubhangi Mehta May 2, 2011 8:39 AM
Usha International Ltd has invited agencies for a media pitch, as per industry sources. The presentations are slated to begin in a couple of weeks’ time.
Shubhangi Mehta Apr 29, 2011 8:59 AM
Tapping into the cricket craze, Mentos has rolled out two campaigns as part of its digital initiatives around the recently concluded ICC Cricket World Cup. OgilvyOne is the agency on the campaigns.
Shubhangi Mehta Apr 28, 2011 9:00 AM
Ignite Mudra has come up with a series of new campaigns for Symphony Coolers, which come with remote control. The ads ask people to ‘Pade Raho na Yaar’.
Shubhangi Mehta Apr 27, 2011 11:50 AM
Tanishq and Lowe Lintas have fashioned a new and unique campaign on diamonds featuring Amitabh Bachchan and Jaya Bachchan.
Shubhangi Mehta Apr 26, 2011 8:43 AM
The shortlisted agencies for AME Award 2011 have been declared. This year, O&M leads with the maximum number of shortlists from India. BBDO’s W.A.L.S. (Women Against Lazy Stubble) campaign has scored big once again.
Shubhangi Mehta Apr 26, 2011 8:42 AM
National television, radio channels and main line commercial channels are allotting time for social awareness campaigns. What is the story behind this? Here is what the experts think.
Shubhangi Mehta Apr 26, 2011 8:39 AM
Grey’s Delhi branch has been assigned the creative mandate for Fujifilm following a multi agency pitch. Agency officials have confirmed the win to e4m.
Shubhangi Mehta Apr 25, 2011 11:32 AM
Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.
Shubhangi Mehta Apr 22, 2011 8:41 AM
Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.
Shubhangi Mehta Apr 21, 2011 11:35 AM
The D&AD has invited Ogilvy’s Piyush Pandey to be the ambassador of its newly launched initiative White Pencil. In another development, Pandey has also been invited by the Berlin School to be Godfather of Piyush Pandey Class.
Shubhangi Mehta Apr 20, 2011 8:37 AM
Three Golds at the Creative Abbys 2011 - all for Radio - has Leo Burnett stressing on the importance of radio in the marketing mix. An exclusive conversation with KV Sridhar…
Shubhangi Mehta Apr 20, 2011 8:34 AM
Post resigning as CEO of Euro RSCG, Suman Srivastava has got together with Saad Khan, Saloni Singh and Glen Flaherty to start a new venture, a marketing consultancy called Marketing Unplugged.
Shubhangi Mehta Apr 19, 2011 9:19 AM
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