Organic growth is huge opportunity for us: Tarun Chauhan, JWT
“The only idea we have, which I think is a huge idea, is JWT’s client list,” says Tarun Chauhan on JWT’s expectations from 2011.
Tarun Chauhan, Senior VP & Managing Partner, JWT, speaks about the growth path for the agency in 2011.
After having spent a decade at Lowe Lintas, what is JWT like?
They are very different companies, the philosophies are different, the way they are run is different, the way they are managed is different. Lowe being driven by Balki’s philosophy is run in a certain way and there was a lot of method in that madness, which was fun and extremely exciting. At Lowe, we churned out some really great work, which has redefined some categories and the kind of advertising done in those categories in the past. And, it has been a huge success formula working really well for Lowe. On the other hand, JWT is rock solid, strong. It’s grounded with very strong principles. It works in very close partnership with clients and ensuring that the client agenda is of prime importance. It reflects in the long standing relationships clients have with this organisation. Having said that, both are huge institutions in themselves, both have a unique way of doing business. And both these organisations are respected for different reasons.
While it has not been much time for you on board at JWT, what can be expected from the agency in the days to come?
As a company, we are at a very good place – we had a fairly good 2010, we will definitely have a great 2011. What you can expect from JWT is exactly what a large company as this is capable of delivering – it will run effectively and efficiently. We have some very large businesses in Delhi, Mumbai and Bangalore; we will keep doing what we are good at. It’s just the beginning of the year, a lot of stuff will happen. There’s World Cup happening, IPL will happen soon and all our clients are busy with these platforms. There are some really exciting launches planned, so in terms of action, there is much that you will see in the next four to five months. JWT Digital is partnering most these activities to make them lot more exciting.
After getting the likes of Adrian Miller and other creative expats in the agency, what more can be expected from JWT?
What is important here is whether a creative is an Indian or an expat, is there any incremental knowledge that the person is getting to the agency? This is the key filter one needs to use. There are Indians who worked in the international space who have come back to India, they are as brilliant as anyone else, so it’s not about expats, it’s just that whoever you are and wherever you are from, you should be able to bring in incremental value to the relationship. It also depends which market they are coming from. If they are coming from evolved markets like the US or Europe, in these markets digital engagements with the consumer have moved to another level and have moved way beyond conventional channels of communication. So, for a senior guy to come from these markets obviously brings in a lot of that knowledge and experience, which makes a huge difference.
What are some of the ideas you have for new business development for the agency?
The only idea we have, which I think is a huge idea, is JWT’s client list. It is so solid and so strong that if we spend more time on our existing clients and give them all our attention, that in itself becomes new business for us. All we need to do is structure ourselves in a way that addresses their growth plans. Organic growth in itself is a large opportunity for us. Yes, there will definitely be new businesses and addition of clients, which is a natural process of doing business, but I still think that our focus will be on spending a lot of time on our existing clients.
You must have seen nth number of ups and downs in your work span. What is the present trend that you are observing in the industry?
I think what is critical here is that this industry is currently going through a lot of soul searching with lots of views floating around stating what happens to the industry and who is driving what, who is stronger and who is weaker. My view is that at some stage, it will all settle down to a classical 1980 format, where everything was present under one roof and the agency was the custodian of the brand, all the functions firing away at full steam, I think finally it will land there. In the last 15 years, we have some very new sectors going through the roof on spends, this in a way has a created mini problems. But, finally at some stage this will even out.
It is a natural process as in most industries, be it automobiles, manufacturing or service industry, etc., they all have gone through an evolution process and it will land at a place where it is most consistent with the way the industry would operate.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp