Authors
Bharat Petroleum Corporation Ltd is conducting its annual advertising review. The first round of presentations began on April 15, 2011.
Shubhangi Mehta Apr 18, 2011 8:19 AM
“All work and no play at GoaFest has made Shubhangi a dull girl”-Not exactly! Shubhangi Mehta explains what GoaFest fun is all about…
Shubhangi Mehta Apr 16, 2011 7:56 AM
An interesting initiative preceding GoaFest 2011 was AAAI and ASCI’s collaborative effort ‘Creativity with Conscience’ (CWC). exchange4media speaks to winning team Motley Crew’s Abhishek Singh and Ankita Saikia on the experience.
Shubhangi Mehta Apr 15, 2011 8:18 AM
Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’
Shubhangi Mehta Apr 14, 2011 9:18 AM
Following a multi-agency pitch, Quadrant has bagged the creative duties of Paranjape Schemes (Construction) Ltd.
Shubhangi Mehta Apr 14, 2011 9:09 AM
Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’
Shubhangi Mehta Apr 13, 2011 4:36 PM
After acquisitions in Greater China and Russia, Ketchum, one of the world’s largest global public relations consultancies, has now acquired a majority stake in Sampark PR.
Shubhangi Mehta Apr 13, 2011 8:47 AM
Celebrations are in order as agencies enjoy the fruits of their hard work, duly recognised at the Creative Abby. Mudra Communications bagged the highest number of metals, while Ogilvy India was the only agency to take home a Grand Prix this year. Leo Burnett, McCann Worldgroup, Contract Advertising and CreativeLand Asia are other agencies that performed well.
Shubhangi Mehta Apr 11, 2011 8:41 AM
Day 2 marked some interesting and diverse sessions that saw on LiquidThread’s Brian J Terkelsen speak on ‘Marketing Future’, Charlie Crowe shared what Festival of Media was all about, while Neeraj Nayar highlighted some latest trends in advertising.
Shubhangi Mehta Apr 9, 2011 8:58 AM
Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.
Shubhangi Mehta Apr 9, 2011 8:11 AM
Srinivasan Swamy, Rajiv Dube and Mayank Pareek deliberate on whether the advertising agencies are ready for the new decade…
Shubhangi Mehta Apr 8, 2011 9:01 AM
Coffee brands are doing it and so are brands as diverse mango drinks, mobile phones, even a candy brand – going bold, that is. Advertising is no longer shying away from the sensuous and the bold just got bolder, but where does one draw the line? e4m finds out.
Shubhangi Mehta Apr 7, 2011 8:33 AM
Is it the new celebrity replacement in the advertising world or merely a ‘of the moment’ hype? The truth is that animated advertising is slowly coming out of the drawing boards and creating a colourful imagery for brands that people recall.
Shubhangi Mehta Apr 6, 2011 9:13 AM
With the brand promise of ‘Karein wohi jo ho aapke liye sahi’, Tata Capital has been differentiating itself. Veetika Deoras, Deputy VP, Brand Marketing and Corp Comm, Tata Capital, talks about the brand’s development and using customer centricity to one’s advantage…
Shubhangi Mehta Apr 5, 2011 8:32 AM
After last year’s unique OOH formula, Creativeland Asia and Parle Agro are back with a new ‘reality TVC’ for Frooti, which continues to spread its message of ‘Why Grow Up’.
Shubhangi Mehta Mar 21, 2011 9:09 AM
Even as the nation celebrates Holi, radio stations have lined up a series of programme initiatives to enhance the festive quotient with ‘music and masti’.
Shubhangi Mehta Mar 19, 2011 8:12 AM
Over the last 22 years, Buchanan Group has developed an advertising process that relies on ‘back-to-basics’ format. Tim Buchanan and Sanjeev Singhai share the company’s growth strategy.
Shubhangi Mehta Mar 18, 2011 9:21 AM
Radio City 91.1 FM has seen growth across all markets in IRS 2010 Q4 despite de-growth in the category. Radio City has seen escalation in Gujarat and South markets.
Shubhangi Mehta Mar 18, 2011 9:02 AM
Hello FM has been roped in as the official radio partner for the IPL team of Chennai Super Kings for the third year in a row.
Shubhangi Mehta Mar 17, 2011 11:22 AM
Equus Red Cell has announced a strategic partnership with Kolkata-based one/one design, wherein both firms will collaborate over geographies to work for their clientele.
Shubhangi Mehta Mar 17, 2011 9:54 AM
With K&L Arms as its creative partner, Alliance as its media AOR and Priyanka Chopra as brand ambassador, Nikon has a 360-degree marketing plan ahead.
Shubhangi Mehta Mar 16, 2011 9:01 AM
After becoming the ‘Manoranjan ka Baap’, IPL is back the fourth time and is calling for a 51 days ‘Bharat Band’
Shubhangi Mehta Mar 15, 2011 9:19 AM
In conversation with e4m, Gordan Pincott, Chairman – Global Solutions, Millward Brown, speaks about molding research according to changing market needs, tackling clients of conflicting nature, and more…
Shubhangi Mehta Mar 11, 2011 8:21 AM
Umesh Rao, Senior Vice President & Chief Marketing Officer, Reliance Digital TV shares his views on the growth and placement of Reliance Digital TV.
Shubhangi Mehta Mar 9, 2011 7:40 AM
Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.
Shubhangi Mehta Mar 9, 2011 7:38 AM
Radio is all set to salute the fairer sex on International Woman’s Day.
Shubhangi Mehta Mar 8, 2011 10:47 AM
Mudra North & East has come up with a unique campaign for Centre for Social Research (CSR) that highlights the plight of the girl child and seeks to promote a gender-just society.
Shubhangi Mehta Mar 8, 2011 10:46 AM
Quadrant Communications registered a growth of 25-30 per cent in 2010 and is looking to further consolidate that growth in 2011. Quadrant’s Rajan Narayan and Puneet Garg share how…
Shubhangi Mehta Mar 7, 2011 3:51 PM
Tata Capital Ltd debuted its new TVC on February 28, 2011, along with the Oscars 2011. The TVC, sporting the tagline ‘Karein wohi jo aapke liye sahi’, takes Tata Capital’s consumer engagement to newer heights.
Shubhangi Mehta Mar 4, 2011 7:19 AM
‘The ZooZoos’ are back after a gap of almost two years with the new ‘Super ZooZoo’ commercial, which promises to be faster, smarter and better.
Shubhangi Mehta Mar 2, 2011 7:38 AM
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