Shubhangi Mehta

Shubhangi@exchange4media.com @Shubhangi Mehta

Even as the FM industry is trying to gain a stronger foothold, Venturenet Partners has decided to veer off and fill in the gaps with a new way to engage with the audio domain.

Shubhangi Mehta Jul 7, 2011 9:40 AM

Radio Jockeys or RJs have gone from being just another programme announcer to becoming the voice of a radio channel. They create the pull and the binding factor for the FM station, building relationships with the listeners in the process. e4m speaks with some of India’s leading RJs to find out how this profession has evolved and what goes behind a great programme...

Shubhangi Mehta Jul 5, 2011 10:50 AM

Travelxp HD, touted as India’s first and only channel dedicated solely to travel, has a lot lined up in terms of marketing and strategy push.

Shubhangi Mehta Jul 5, 2011 9:08 AM

Kaya Skin Clinic has appointed Salt Brand Solutions as its new creative partner. The development comes in the wake of a multi-agency pitch.

Shubhangi Mehta Jun 28, 2011 8:32 AM

Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.

Shubhangi Mehta Jun 25, 2011 8:19 AM

Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.

Shubhangi Mehta Jun 24, 2011 1:19 PM

On Thursday, June 23, 2011, Ogilvy offices around the globe are paying tribute to someone believed by many to be the advertising industry’s only legend – David Ogilvy – on his birth centenary.

Shubhangi Mehta Jun 23, 2011 9:33 AM

In Design Lions 2011, 12 Indian entries have made it to the shortlist. Mudra Communications leads the chart with six entries. TapRoot India, TBWA\India, Ogilvy & Mather India, Sorento Healhcare, Out of Box and Happy Creative Services have one entry each in the shortlist.

Shubhangi Mehta Jun 22, 2011 9:37 AM

McCann Worldgroup is the only agency from India that has managed to make it to Radio Lions shortlist. With two pieces of work for Onida DVD Players and one for Radio Mirchi, the agency has a total of three shortlisted entries.

Shubhangi Mehta Jun 21, 2011 9:51 AM

Deadline Advertising has recently bagged four new accounts – Kanchan International Ltd (Marlex), Darvesh Industries, EMDI Institute of Media and Communications, and Girias Investments. The cumulative account size has been pegged at upwards of Rs 27 crore.

Shubhangi Mehta Jun 21, 2011 9:39 AM

On a melancholy monsoon day, sitting couched in her chair, Shubhangi Mehta wonders what to write in her Reporter’s Dairy, until struck by highfalutin argots of the chores of the modest, mellow yet poignant lives as reporters in exchange4media…

Shubhangi Mehta Jun 18, 2011 8:42 AM

Leo Burnett is ready with its 24th Cannes Predictions, providing a glimpse into what to expect at the industry’s most prestigious event this year.

Shubhangi Mehta Jun 17, 2011 8:16 AM

iPops has been witness to the birth of the new genre in art, as KV Sridhar, one of India’s advertising legends and an acclaimed artist, showcases a collection of 28 paintings created on iPad.

Shubhangi Mehta Jun 13, 2011 8:09 AM

Ponds came up with a distinctive campaign featuring the heartthrobs of the industry- Farhan Akhtar, Ranvijay and Chang. The tag line for the campaigns says ‘for the girls who enjoy everything under the sun but cricket’.

Shubhangi Mehta Jun 13, 2011 8:04 AM

KV Sridhar aka ‘Pops’, National Creative Director, Leo Burnett, is ready to share with the world ‘iPOPS – a preview’, an exhibition of his paintings executed on the iPad and printed on canvas.

Shubhangi Mehta Jun 7, 2011 8:26 AM

In a bid to gain a strong foothold in the branded wafers market, Parle has increased its marketing spends by 20 per cent and is aggressively focusing on its core youth TG.

Shubhangi Mehta Jun 7, 2011 8:24 AM

Following Emami appointing Rediffusion Y&R as its creative AoR, Kaya Skin Clinic is on the lookout for a new creative partner and will be inviting some agencies for a pitch.

Shubhangi Mehta Jun 3, 2011 8:24 AM

Advertising in India has been peppered with international ads adapted to the Indian context. While concepts like ‘Dirt is good’ (‘Daag Achche hain’) have worked, there are others that fell flat. e4m finds out what India’s creative brains think about such campaign, what works and does not work...

Shubhangi Mehta Jun 2, 2011 1:55 PM

JWT India has rolled out a new campaign featuring actor Imran Khan to announce that Levi’s Signature is now Denizen.

Shubhangi Mehta Jun 1, 2011 8:51 AM

Adrian Miller, CCO - Delhi, JWT has quit the agency for “personal reasons”. The agency will revert to the earlier structure of five ECD's based on respective client needs.

Shubhangi Mehta May 31, 2011 8:18 AM

Creativity can be a barrier breaker for radio. Industry experts feel that creativity is about interaction and radio being a medium full of emotions and hardcore beliefs, it needs to adapt to what clients want.

Shubhangi Mehta May 27, 2011 12:09 PM

Though dynamic, current and topical, radio as a medium has not been able to emerge as a strong standalone medium. However, industry players remain bullish on the medium and call it a sunshine business.

Shubhangi Mehta May 27, 2011 8:47 AM

Shivanand Mohanty, National Creative Director, Dentsu Communications has put in his papers.

Shubhangi Mehta May 26, 2011 8:21 AM

As Head of South and Southeast Asia at MediaCom, Divya Gururaj will be reporting to Asia Pacific CEO Alex Crowther and will help markets drive growth with business planning, new business, investment plans and day to day operations.

Shubhangi Mehta May 26, 2011 8:19 AM

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 25, 2011 4:09 PM

Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch. Birla Tyres also plans to hand over its media mandate to Dentsu.

Shubhangi Mehta May 25, 2011 8:21 AM

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 24, 2011 3:44 PM

Levi Strauss & Co’s decision to replace its brand Signature with Denizen sees the apparel company all geared to take the competition head on. Along with agencies Madison Media and JWT, Levi’s is going the whole hog in advertising the brand...

Shubhangi Mehta May 24, 2011 8:24 AM

The main idea of Franklin Templeton’s communication strategy is to have messages that are simple, clear and relevant to the common retail investor...

Shubhangi Mehta May 23, 2011 8:35 AM

 ‘Kuch meetha ho jaaye’ to ‘khaane mein meethe ke baad kya hai’ Cadbury Dairy Milk endeavors to take the place of traditional Indian sweets - in this case, it's trying to squeeze into the dessert spot occupied by Indian sweets.

Shubhangi Mehta May 20, 2011 8:31 AM