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“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands
Sai Prasanna Jan 28, 2013 7:09 PM
If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India
Sai Prasanna Jan 23, 2013 7:44 PM
Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna
Sai Prasanna Jan 19, 2013 8:52 PM
Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting
Sai Prasanna Jan 18, 2013 11:35 PM
IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights
Sai Prasanna Jan 18, 2013 7:46 PM
Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics
Sai Prasanna Jan 17, 2013 9:41 PM
It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters
Sai Prasanna Jan 17, 2013 7:36 PM
Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer
Sai Prasanna Jan 17, 2013 12:21 AM
Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…
Sai Prasanna Jan 16, 2013 6:20 PM
Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy
Sai Prasanna Jan 10, 2013 11:08 PM
As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue
Sai Prasanna Jan 9, 2013 7:06 PM
The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore
Sai Prasanna Jan 8, 2013 6:35 PM
The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor
Sai Prasanna Jan 5, 2013 9:17 PM
The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage
Sai Prasanna Jan 3, 2013 6:55 PM
The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year
Sai Prasanna Dec 28, 2012 8:47 PM
By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base
Sai Prasanna Dec 21, 2012 10:18 PM
Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy
Sai Prasanna Dec 17, 2012 9:14 PM
He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level
Sai Prasanna Dec 10, 2012 7:51 PM
He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level
Sai Prasanna Dec 10, 2012 7:51 PM
The event to target amateur bands in the corporate sector and offer a platform to showcase their talent
Sai Prasanna Dec 6, 2012 9:24 PM
While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off
Sai Prasanna Dec 3, 2012 7:27 PM
Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories
Sai Prasanna Dec 1, 2012 8:05 PM
We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’
Sai Prasanna Nov 26, 2012 6:04 PM
Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric
Sai Prasanna Nov 23, 2012 6:57 PM
He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President
Sai Prasanna Nov 20, 2012 2:02 AM
Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season
Sai Prasanna Nov 15, 2012 9:44 PM
Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs
Sai Prasanna Nov 12, 2012 7:30 PM
More than 250 entries have been received across 19 categories this year; a special award of Rs 1 lakh will be given to the agency that wins the ‘Sakalakalavallavan’ title
Sai Prasanna Mar 12, 2012 10:50 AM
PR Satheesh will spearhead the company’s revenue opportunities in addition to overseeing marketing and brand building initiatives
Sai Prasanna Mar 7, 2012 2:14 PM
Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit
Sai Prasanna Mar 5, 2012 8:07 AM
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