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It has been a good year for dailies in Bihar as per the IRS 2011 Q2 results, with nine out of ten posting an increase in average issue readership (AIR). The list has an equal mix of Hindi and English dailies. However, Hindi dailies reign in the top four positions.
Sai Prasanna Oct 13, 2011 10:42 AM
Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.
Sai Prasanna Oct 13, 2011 9:08 AM
Following the same trend as the previous quarter, Malayalam dailies as well as periodicals have made it to the top of the list in Kerala. While most of the year-on-year percentages point downward, some have seen an increase in the number of readers.
Sai Prasanna Oct 12, 2011 11:26 AM
With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.
Sai Prasanna Oct 12, 2011 11:24 AM
The results of IRS 2011 Q2 have turned out better for Tamil dailies in the state as compared to the IRS 2011 Q1 results. While all the top 15, barring one, were in the red last quarter, they have received some respite in 2011 Q2.
Sai Prasanna Oct 12, 2011 11:23 AM
As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
Sai Prasanna Oct 11, 2011 10:03 AM
As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.
Sai Prasanna Oct 11, 2011 10:01 AM
As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out time to pay tribute to Steve Jobs in her own special way…
Sai Prasanna Oct 8, 2011 8:32 AM
Komli Media and cross-platform interactive video advertising firm Jivox have tied up to tap into the $3 billion video advertising market in the APAC region. The main focus regions for this alliance are South-East Asia, India, and Australia. While Jivox is well-established in India, Komli Media has a strong presence in the APAC region.
Sai Prasanna Oct 7, 2011 8:48 AM
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
Sai Prasanna Oct 5, 2011 8:51 AM
Tamil daily Dinamalar, which recently turned 60, has brought on board Skandraaj to head its marketing initiatives. He is well-known for his marketing strategies and will look after pan-India for the paper’s Chennai, Madurai, Puducherry, and Coimbatore editions.
Sai Prasanna Oct 4, 2011 8:38 AM
India Today Group’s Ashish Bagga has been elected as the President of the Indian Newspaper Society (INS) at its 72nd Annual General Meeting (AGM), held in Bangalore on September 30, 2011. He takes over the reins from outgoing President Kundan R Vyas of Vyapar-Janmabhoomi Group. KN Tilak Kumar (Prajavani) is the Deputy President, while Ravindra Kumar (The Statesman) has been elected as the Vice President.
Sai Prasanna Oct 1, 2011 9:12 AM
Chennai-based men’s apparel manufacturer Hasbro Clothing is in expansion mode. The clothing company plans to have 25 more stores by March 2012 and is targeting growth of 30 per cent this year. Hasbro is also eyeing new markets and is planning to increase the number of lifestyle accessories on offer.
Sai Prasanna Sep 29, 2011 8:33 AM
Citizen Watches is bullish on strengthening its presence in India. The Japanese watch brand has increased its advertising budget by 40 per cent this year, which is expected to go up by 20-40 per cent in the next fiscal. Citizen has also fortified its bouquet in the country with two new collections and is unveiling its festive season campaign from today.
Sai Prasanna Sep 27, 2011 10:40 AM
The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.
Sai Prasanna Sep 26, 2011 12:30 PM
Radio One has come out with a never-before initiative to let their audience dictate the kind of music they play. This is the first among other projects that will kickstart the FM player’s fifth anniversary celebrations.
Sai Prasanna Sep 23, 2011 9:29 AM
Six individual awards and five group awards were given away this year at the third edition of GroupM’s prestigious internal awards event – Choreos – as compared to a total tally of 10 awards last year.
Sai Prasanna Sep 22, 2011 9:21 AM
Anita Pawaskar has been brought on board as Programming Head of Radio One in Mumbai. She will be reporting to National Programming Director Anil Machado and will be responsible for on-air content.
Sai Prasanna Sep 22, 2011 8:36 AM
Radio Indigo is celebrating the completion of five years in Bangalore with a week-long bonanza for listeners. The station is in talks to enter the events space and is also contemplating expanding into newer markets in the near future.
Sai Prasanna Sep 20, 2011 9:21 AM
e4m correspondent Sai Prasanna is all agog with excitement as she learns to steer her way across the vast domain of advertising and media. Here she gives her account of unfurling a whole new world and meeting some exceptional people along the way…
Sai Prasanna Sep 17, 2011 8:30 AM
Tanishq has launched the second phase of its ‘True Diamonds’ campaign with an online campaign called ‘The Curious Case of the Missing Diamonds’. With this the brand continues to make buyers aware of the different aspects pertaining to the quality of diamonds.
Sai Prasanna Sep 16, 2011 12:05 PM
Apollo Group has embarked on a television campaign, which highlights its Neurosciences division. Conceptualised by Hyderabad-based Associated Advertising, the ads highlight each section of the Apollo Group rather than the brand as a whole. A look at what went into the making of this campaign...
Sai Prasanna Sep 9, 2011 8:53 AM
Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.
Sai Prasanna Sep 6, 2011 9:30 AM
Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 3 takes a look at the various initiatives that print, digital and radio mediums are taking to attract both consumers and advertisers...
Sai Prasanna Sep 5, 2011 8:58 AM
S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.
Sai Prasanna Sep 3, 2011 8:52 AM
S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.
Sai Prasanna Sep 2, 2011 3:15 PM
Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 2 takes a look at what the major television players have lined up for the festival, who are the biggest advertisers this season and what kind of ad volumes are being seen...
Sai Prasanna Sep 2, 2011 9:31 AM
As Telugu news channel NTV and its sister channel Bhakti TV celebrate their fourth Anniversary, NTV has registered strong growth. While the channel has around 27 per cent share of the Andhra market, it has also seen a 20 per cent hike in its ad volumes over last year
Sai Prasanna Sep 2, 2011 8:51 AM
As Kerala gears up to observer its biggest festival of the year, e4m takes a look at how marketers are planning to reap the harvest of the Onam festive season. In the first part of the series, the focus is on the kind of spends lined up by white good and jewellery brands...
Sai Prasanna Sep 1, 2011 9:20 AM
The Hyderabad Media House banner, through its flagship brand HMTV, expanded its offerings with the launch of English daily - ‘The Hans India’ on July 16, 2011. The group now plans to launch a Delhi edition of the paper. Also on the anvil are an English news channel in Delhi and a Kannada news channel in Bangalore.
Sai Prasanna Sep 1, 2011 9:01 AM
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