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The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.
Sai Prasanna Jan 3, 2012 12:59 PM
Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.
Sai Prasanna Jan 3, 2012 7:33 AM
The agency is now looking at Tier II cities to expand its business. A new division has been fortified to handle brand consulting and activation.
Sai Prasanna Dec 28, 2011 11:18 AM
The sixth issue of the quarterly magazine released in December 2011 has been redesigned to appeal to teenagers.
Sai Prasanna Dec 27, 2011 9:05 AM
Suvarna channel plans to embark on a marketing blitz with an allocation of Rs 120 million towards promotion of Kannada version of ‘KBC’.
Sai Prasanna Dec 23, 2011 9:49 AM
Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.
Sai Prasanna Dec 22, 2011 11:41 AM
Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.
Sai Prasanna Dec 22, 2011 8:12 AM
Denim brand Lee is letting customers use their smartphones to scan QR codes on the store windows and be a part of Christmas parties in eight cities.
Sai Prasanna Dec 21, 2011 9:09 AM
Vijay TV has earmarked 8-10 per cent of the overall investment on the project cost towards promoting the show, titled ‘Neengalam Vellalam Oru Kodi’.
Sai Prasanna Dec 21, 2011 8:57 AM
News media should act more as an instrument that ushers in the next revolution in the industry rather than watching from the sidelines, writes Sai Prasanna.
Sai Prasanna Dec 17, 2011 7:18 AM
The apparel brand has set a target of Rs 10 crore in the first year and hopes to scale up to Rs 50 crore in 2-3 years’ time.
Sai Prasanna Dec 16, 2011 7:44 AM
Muthoot Fincorp has gone pan-India with its new campaign as the finance company goes national with its Express 3-Minute Gold Loan offering.
Sai Prasanna Dec 14, 2011 7:17 AM
The creative review for the innerwear brand is currently underway in Bangalore and agencies are presenting to the client on an invitation basis.
Sai Prasanna Dec 12, 2011 7:19 AM
Max, the international value fashion brand from Landmark Group, is taking the expansion and BTL route to increase market presence.
Sai Prasanna Dec 9, 2011 7:33 AM
Building on Lenovo’s ‘For Those Who Do’ global brand campaign, the ‘Do Network’ inspires people to turn their big ideas into reality.
Sai Prasanna Dec 8, 2011 7:37 AM
Paritosh Joshi is RSCI’s Technical Committee Chairman. The Industry Relations Committee comprises Ashish Bhasin & I Venkat. Lynn de Souza, Chairperson, RSCI elaborates.
Sai Prasanna Dec 5, 2011 8:53 AM
While catch-up TV clips are free, a nominal fee of Rs 25 will be charged on every movie download from January 2012.
Sai Prasanna Dec 5, 2011 8:16 AM
Correspondent Sai Prasanna writes about some of the contemporary concerns of the nation – FDI in retail, bail to the accused in the 2G scam…
Sai Prasanna Dec 3, 2011 8:02 AM
Bhaskar Das, Suresh Srinivasan, DD Purkayastha, Maheshwar Peri, Mitrajit Bhattacharya, Anant Nath on how RSCI should approach measurement.
Sai Prasanna Dec 1, 2011 7:39 AM
In his new role, Vignesh Kumar will consolidate The New Indian Express Group’s position in the South and then look at other markets.
Sai Prasanna Nov 30, 2011 11:37 AM
Wizcraft International has acquired the Delhi franchise of the World Series Hockey (WSH). The Delhi Wizards is the fourth team with a franchisee.
Sai Prasanna Nov 30, 2011 7:37 AM
Jivox will now focus more on evolving the technology behind their video advertising platform and licensing the platform to publishers.
Sai Prasanna Nov 28, 2011 4:50 PM
Bringing to the table his extensive experience spanning 15 years in financial journalism with leading publications, Vinu Lal’s mandate is to improve brand visibility across the board.
Sai Prasanna Nov 28, 2011 11:02 AM
Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.
Sai Prasanna Nov 24, 2011 7:59 AM
Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success
Sai Prasanna Nov 24, 2011 7:57 AM
Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.
Sai Prasanna Nov 24, 2011 7:56 AM
In his new role, Issac John will be reporting to Rajiv Mehta, Managing Director, Puma India. He moves from Sport18, where he was Senior Manager-Marketing.
Sai Prasanna Nov 23, 2011 7:38 AM
Bullish on growth, Pearson Education Services has entered the mass media space for the first time with a multi-media campaign to promote its ICT-based solution DigiClass with Anil Kumble as brand ambassador.
Sai Prasanna Nov 21, 2011 8:04 AM
Riding high on the spurt in malls all over the country, Global retailer Fossil has seen a growth of 50 per cent over a small base. The retailer looks to continue to grow with its partners, both in terms of distribution spread and brands.
Sai Prasanna Nov 21, 2011 7:52 AM
Lowe Lintas, Bangalore has been assigned the creative duties of Nova Medical Centers following a multi-agency pitch. The agency will handle two separate businesses of the expert surgical care centers and the IVF Clinics. The campaign is expected to take off in the next couple of months.
Sai Prasanna Nov 18, 2011 8:02 AM
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