Authors
Raj TV Network charts out growth path; they will relaunch two Telugu channels as well as launch a Kannada news channel shortly
Sai Prasanna Feb 16, 2012 8:44 AM
The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia
Sai Prasanna Feb 9, 2012 12:00 PM
The Amagi platform has benefitted more than 400 SMEs; the company plans to achieve a growth rate of 500 per cent this year
Sai Prasanna Feb 9, 2012 8:38 AM
K Murugan will be responsible for the set-up and launch of the new Tamil general entertainment channel planned by the SRM Group
Sai Prasanna Feb 9, 2012 8:15 AM
The win comes on the back of a multi-agency pitch. A two-week high-intensity campaign for the real estate expo gets underway from February 11
Sai Prasanna Feb 7, 2012 8:43 AM
In his new role, Ramesh Praba will oversee the overall organisational functions and head the entire network consisting of six channels
Sai Prasanna Feb 6, 2012 5:22 AM
PR Satheesh will be moving to the mainstream media space at a startup. He had spent two years at mobile solutions company TELiBrahma
Sai Prasanna Feb 6, 2012 5:21 AM
The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.
Sai Prasanna Feb 3, 2012 12:31 PM
MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.
Sai Prasanna Feb 2, 2012 1:29 PM
Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership
Sai Prasanna Feb 1, 2012 1:45 PM
Conceptualised by Ogilvy, The Hindu’s new campaign raises hard-hitting questions on the quality of information going out as ‘news’ these days
Sai Prasanna Jan 30, 2012 8:05 AM
Chennai-based agency Challenge has won the media duties after a multi-agency pitch that saw participation of 8-9 agencies. The promotions begin today
Sai Prasanna Jan 30, 2012 7:34 AM
The publication house has chosen media and digital partners for the first time to assist in their new brand building exercise
Sai Prasanna Jan 25, 2012 10:36 AM
The network will also kick off an annual event MAA Music Awards, for the first time, on the day of the launch
Sai Prasanna Jan 24, 2012 7:19 AM
Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys
Sai Prasanna Jan 20, 2012 2:18 PM
Murasu TV will be extensively promoted through radio, outdoor and print mediums, apart from the teaser ads running across the Kalaignar TV channels
Sai Prasanna Jan 20, 2012 7:21 AM
A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital
Sai Prasanna Jan 19, 2012 9:27 AM
Narendra Singh has been appointed as Chairman & Managing Director of Bank of Maharashtra effective from February 01, 2012
Sai Prasanna Jan 18, 2012 5:22 PM
V Murugan takes charge at Radaan Mediaworks from today. He is responsible for overall operations of the organisation and execution of projects
Sai Prasanna Jan 18, 2012 9:45 AM
UK’s Voi Jeans has roped in Bangalore-based H2O as its creative agency in India. The brand plans to beef up its presence through brand outlets
Sai Prasanna Jan 17, 2012 8:58 AM
Momentum India forum covered wide ranging topics such as media & design, industry-education collaboration, and recognising talent, among others
Sai Prasanna Jan 17, 2012 7:45 AM
The campaign highlights Kotak Assured Income Plan’s proposition to guarantee a parallel stream of income, supplementing one’s regular earnings
Sai Prasanna Jan 16, 2012 7:50 AM
Binu Mathew takes charge from January 16, 2012. He moves to the ABP Group after spending more than three years at Mail Today
Sai Prasanna Jan 16, 2012 7:43 AM
Karnataka will soon have a 24-hour Kannada news channel with a journalist at the helm of affairs. The channel is promoted by Writemen Media
Sai Prasanna Jan 13, 2012 4:09 PM
Lukup Media’s platform will allow advertisers to create and deliver unlimited content to mobile devices without the installation of a mobile app
Sai Prasanna Jan 12, 2012 7:21 AM
N Ram is stepping down as Editor-in-Chief with effect from January 19, 2012. Meanwhile, Arun Anant is slated to take charge as CEO of The Hindu
Sai Prasanna Jan 10, 2012 8:59 AM
TOI undertook a sensory connect initiative for Kaleesuwari Refinery’s brand Dheepam lamp oil with a ‘powerjacket’ for its Chennai edition on Jan 1
Sai Prasanna Jan 9, 2012 11:30 AM
Reporter Sai Prasanna is all excited about what lies in store this year in advertising, in media and new launches, the year of the Apocalypse or not
Sai Prasanna Jan 7, 2012 7:56 AM
While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space
Sai Prasanna Jan 6, 2012 7:32 AM
Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.
Sai Prasanna Jan 5, 2012 12:13 PM
TOP STORIES
