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Correspondent Sai Prasanna is brimming with questions as she wonders about the ‘intellectual caliber’ of journalists. On the other hand, she is as upbeat about digital media as the industry…
Sai Prasanna Nov 12, 2011 7:16 AM
The battery manufacturer has shifted focus to the automotive batteries segment for the next two years.
Sai Prasanna Nov 11, 2011 7:43 AM
Amid concerns of fall in newspaper readership, industry experts are asking whether newspapers are marketing themselves adequately to showcase their offerings, across the board, to the new generation of readers.
Sai Prasanna Nov 10, 2011 6:51 PM
Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.
Sai Prasanna Nov 9, 2011 8:04 AM
Men’s private label brand Yepme is targeting a turnover of $25 million in the first year, scaling to over $500 million in the next 3-4 years.
Sai Prasanna Nov 8, 2011 9:48 AM
Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.
Sai Prasanna Nov 7, 2011 9:18 AM
Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.
Sai Prasanna Nov 1, 2011 9:06 AM
Most of Hidesign’s development this fiscal will be in Mumbai and Bangalore. The company is also launching a Gift Card program in a tie-up with QwikCilver Solutions.
Sai Prasanna Oct 28, 2011 9:05 AM
Online shopping Koovs.com plans to expand its distribution network across India in a phased manner in the next 3-6 months.
Sai Prasanna Oct 28, 2011 8:40 AM
The Agriculture magazine segment, present only in regional languages, has seen an overall decrease in numbers. The segment has lost close to 31,000 readers in the last one year.
Sai Prasanna Oct 28, 2011 8:37 AM
While there has been an overall uptrend of 22 per cent in readership of technology magazines over that of 2009 R1, when compared to 2010 Q2, there has been a decline of 13 per cent.
Sai Prasanna Oct 28, 2011 8:36 AM
Religious TV channels hit readership of religious magazines. Year-on-year decline in readership stands at 14 per cent (-1.21 lakh).
Sai Prasanna Oct 27, 2011 8:55 AM
There has been a 12 per cent fall from 2009 R1 for health publications, a loss of 3.96 lakh in average issue readership (AIR).
Sai Prasanna Oct 27, 2011 8:54 AM
The agency has seen a 30-35 per cent increase in ad volumes this festive season and has seen a consistent growth rate of 50 per cent over the last five years.
Sai Prasanna Oct 27, 2011 8:53 AM
New media company Percept Knorigin has won the seventh edition of Deloitte Technology Fast 50 India 2011 Award conducted by Deloitte Touche Tohmatsu India Pvt Ltd. The award ceremony took place on October 21, 2011 in Bangalore. Percept Knorigin ranked 11th with a revenue growth of 156 per cent.
Sai Prasanna Oct 25, 2011 3:08 PM
The campaign aims to strengthen Vijay Karnataka’s focus and positioning as a paper for the youth – to capture their attitudes, mindsets, and aspirations.
Sai Prasanna Oct 24, 2011 8:46 AM
Eulogy! India was chosen following a competitive pitch where a number of leading agencies from across India were shortlisted. The agency will adopt a 360-degree strategy for Triumph Motorcycles, which will soon make its entry into the Indian market.
Sai Prasanna Oct 21, 2011 9:19 AM
Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.
Sai Prasanna Oct 21, 2011 9:17 AM
Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.
Sai Prasanna Oct 21, 2011 9:12 AM
Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment.
Sai Prasanna Oct 20, 2011 11:18 AM
As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR.
Sai Prasanna Oct 20, 2011 9:07 AM
As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.
Sai Prasanna Oct 19, 2011 12:09 PM
RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.
Sai Prasanna Oct 19, 2011 10:14 AM
The Sun Group has launched a new Malayalam channel exclusively for children – Kochu TV. The channel will have a mix of entertainment and informative programmes such as animations, adaptations of popular Hollywood movies, and educational programmes. This is the third Malayalam channel and the fourth kids’ channel from the Group.
Sai Prasanna Oct 18, 2011 8:49 AM
Surge Media, a mall media solutions agency, is planning to expand its presence to eight cities by the end of this fiscal. It has started off by opening up offices in Mumbai and Bangalore after Delhi and plans to capture 70-80 per cent of the market share in Bangalore.
Sai Prasanna Oct 18, 2011 8:46 AM
It has turned out be a bad year for dailies in Himachal Pradesh as per the IRS 2011 results. While the combined yearly drop in average issue readership (AIR) of the top nine dailies totalled 1.07 lakh, the total increase in AIR trailed close behind at 95,000.
Sai Prasanna Oct 17, 2011 10:46 AM
Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000.
Sai Prasanna Oct 17, 2011 10:44 AM
Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year.
Sai Prasanna Oct 14, 2011 10:17 AM
Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year.
Sai Prasanna Oct 14, 2011 10:12 AM
Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.
Sai Prasanna Oct 13, 2011 10:45 AM
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