Date-wise News

Milestone Brandcomm has executed an OOH campaign for two of Colors’ new shows, ‘Lagi Tujhse Lagan’ and ‘Yeh Pyar Na Hoga Kam’. The campaign, which got underway on December 20, is visible across 25 cities mainly in the Hindi belt, and will continue for six weeks.

Pallavi Goorha Kashyup Dec 28, 2009 8:04 AM

Uninor, the latest entrant in the Indian telecom market, is painting Karnataka blue in a bid to make the Uninor Brand come alive. The company has entered into an advertising pact with the Bengaluru International Airport Ltd (BIAL) to showcase its ads at strategic locations within the airport premises. It is claimed to be the first time that a company has put up a 297 x 1.6 board in any airport across the country.

exchange4media Mumbai Bureau Dec 28, 2009 8:02 AM

Star Plus is quite upbeat about its new show, ‘Pratigya’, which is about an ordinary girl’s resolve to reclaim her respect. The channel aims to strengthen its 10.30 pm time band with ‘Pratigya’, and in order promote this show, Star Plus has launched an on-ground consumer initiative – ‘Meri Pratigya’ – where people can come together and resolve to fight against injustice.

exchange4media Mumbai Bureau Dec 28, 2009 8:00 AM

Buoyed by the response that it has received to this year’s edition of ‘Dance India Dance’, Zee TV has decided to air the show episodes at 7 pm from Monday to Friday for one week, beginning December 28, 2009. The regular short-listing episodes would then continue in the 9.30 pm slot on Fridays and Saturdays. Channel officials explain that more than the opening numbers of 3.9 and 4.9 TVR, it is the kind of talent that the show has seen this year that triggered this decision.

exchange4media Staff Dec 28, 2009 7:58 AM

The embarrassing situation rising out of international ice-cream brand Haagen-Dazs’ promotional campaign for the launch of its first ice-cream store in Delhi must be giving its agency TBWA\India nightmares. Dubbed as misinterpretation of words, the campaign created unwanted controversy for the brand. exchange4media spoke to some of the industry people on their thoughts on such acts of oversight.

Tasneem Limbdiwala and Khushboo Tanna Dec 28, 2009 7:56 AM

The Advertising Standard Council of India (ASCI) has launched a national campaign to uproot the evil of misleading, dishonest and indecent advertisements. Through this movement, ASCI aims to encourage masses and responsible Indian citizens to report any kind of dishonest or misleading advertisements of any advertiser across all categories.

exchange4media Mumbai Bureau Dec 28, 2009 7:52 AM

“There is no doubt that the game has changed with this recession, all of a sudden all of my clients such as P&G, General Motors, Coca-Cola, Fiat, etc., have changed their conversation. I have to pursue growth and growth is in Asia and the growing markets. I think it’s not about power shifting for big companies… But yes, Asia features in every single conversation now as never before,” says Laura Desmond, Global CEO, Starcom MediaVest Group.

exchange4media Staff Dec 28, 2009 7:51 AM