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Maxus has won some more from the Hero Group. In addition to Hero Honda and Hero Cycles, Maxus has now added Hero Electric to its kitty. The move wasn’t preceded by any pitch process. Industry sources peg the business to be in the vicinity of Rs 20 crore.
Noor Fathima Warsia Jun 3, 2008 8:45 AM
aMap has thrown a record high for the final match of the DLF IPL T20 series. aMap shows that a total of 24 million people watched the DLF IPL T20 final match. The two semi-final matches too have shown some good numbers. Though there is still time before the TAM Media Research ratings come in, media experts assert that the DLF IPL finals indeed have raised high expectations in the Indian media and advertising fraternity.
Noor Fathima Warsia Jun 3, 2008 8:43 AM
TAM Media Research’s radio arm Radio Audience Measurement (RAM) is embarking on a pilot to gauge listenership through phone meters, and study whether listeners are conducive to this methodology. Radio players believe that electronic meters are a step in the right direction, but the cost implication does not make it viable for a market like India.
Noor Fathima Warsia Jun 2, 2008 8:54 AM
Radio Audience Measurement (RAM) is set to upgrade itself some more. TAM Media Research, RAM’s parent company, is working on amalgamating AdEx data with listenership data to assist radio executives at the planning level. In another step towards upgradation, RAM also intends to conduct a pilot with phone meters in India in the last quarter of 2008.
Noor Fathima Warsia Jun 2, 2008 8:52 AM
The inaugural DLF IPL T20 has busted several myths and proved to be a case study for the Indian media and advertising fraternity. Defying all criticisms regarding the format, the Indian Premier League has scored high on ratings. Even as the semi-finals and the finals numbers aren’t here yet, the last ball fight before Rajasthan Royals got the winning run promises some good numbers coming from the crunch matches as well. As for the advertisers on the series, ‘the script couldn’t be better’.
Noor Fathima Warsia Jun 2, 2008 8:50 AM
The Aditya Birla Group’s corporate management has decided to do away with the multi-agency system, and move towards a consolidated media agency of record. A three-staged pitch process was called for this, but it got reduced to a single round of credential presentations, and the decision is in the favour of MindShare India. Idea Cellular is not a part of this pitch process. There is also no clarity yet whether Madura Garments and UltraTech would align with the single media AoR proposition.
Noor Fathima Warsia May 23, 2008 8:35 AM
There seems no end to the woes of print research, and neither do the complaints from the print industry. At a time when nothing definite is forthcoming on the NRS, and the IRS is bereft of too many votes, the Media Research Users’ Council (MRUC) has approached the Indian Newspapers Society (INS) to recommend a joint task force that can develop a white paper for contemporary print research. The INS is yet to revert to MRUC on this.
Noor Fathima Warsia May 22, 2008 8:21 AM
The Hindi general entertainment genre has some interesting numbers to throw this week as well. Even though ‘Paanchvi Pass’ has not grown any further from the 2 to 3 TRP, Star Plus has distanced itself further from Zee TV. In the next rung, 9X has had another good week and is at No. 3 position amongst the Hindi GECs for an all-day data.
Noor Fathima Warsia May 20, 2008 8:56 AM
The first ever Indian Newspaper Congress, a joint initiative between Indian Newspaper Society and the exchange4media Group, saw a full house attendance from various stakeholders of the Indian print industry. The Congress, which was held in the Capital on May 16, ended with a high-powered session that saw CEOs of various organisations get together to discuss the threats and opportunities that newspapers face in a day and age when consumers would dictate what the editorial and the final product should be.
Noor Fathima Warsia May 19, 2008 9:26 AM
MindShare India has begun to see the changes of the restructuring that the agency had recently announced at the global level. Some of its key clients like PepsiCo, ICICI and United Breweries are already seeing formation of units like Business Planning, Inventions and Exchange, stitched together by Client Leaders. MindShare officials explain that this new line of thinking is in sync with the value chain that the agency is offering to its clients, and will help it move towards 100 per cent accountability.
Noor Fathima Warsia May 15, 2008 7:44 AM
The ratings for the first two weeks of ‘Kya Aap Paanchvi Pass Se Tez Hain’ are here, and the numbers have caused some concern for the advertisers on the show. The show that opened at a TRP of 4.6 has dropped to 2.6 and 2.9 in the latest episodes. Media observers state that these numbers are below expectations.
Noor Fathima Warsia May 12, 2008 8:24 AM
The corporate ownership story of Multi Screen Media, formerly known as Sony Entertainment Television (SET) India, has taken one more turn. Dr Bhupendra K Modi’s MCorp Global has taken a 32 per cent stake in Multi Screen Media India for a sum of $320 million.
Noor Fathima Warsia May 12, 2008 8:19 AM
Viacom18 has named its GEC ‘Colors’. Announcing this in Bangkok, Rajesh Kamat, CEO, Colors, explained that emotions were the key to target the Indian audience, and that the channel would look at capturing the various shades of human emotions in this channel. Channel officials informed that they were targeting July 2008 for launching the channel.
Noor Fathima Warsia May 6, 2008 8:05 AM
Viacom18 has named its GEC ‘Colors’. Announcing this in Bangkok, Rajesh Kamat, CEO, Colors, explained that emotions were the key to target the Indian audience, and that the channel would look at capturing the various shades of human emotions in this channel. Channel officials informed that they were targeting July 2008 for launching the channel.
Noor Fathima Warsia May 5, 2008 7:38 PM
OMD India has bagged the media duties of Intel Corp. The win comes in the wake of a global pitch process, the decision of which was announced on April 28, 2008. Industry sources peg the business upwards of Rs 50 crore. In India, Lodestar Universal was the incumbent on the business.
Noor Fathima Warsia Apr 30, 2008 7:49 AM
The Indian Premier League has been generating a lot of media hype, and according to TAM Media Research data for six metros for the target C&S 4+, the hype is indeed justified. And if the first two days’ TVRs are anything to go by, one can expect more fireworks on the field and on air. The ratings war has truly begun.
Noor Fathima Warsia Apr 22, 2008 7:45 AM
The Indian Premier League has been generating a lot of media hype, and according to TAM Media Research data for six metros for the target C&S 4+,
Noor Fathima Warsia Apr 21, 2008 5:04 PM
The NAB Show 2008 is over, and for many present there, irrespective of the number of times that they have been there before, the scale of the event was overwhelming. And there were several points that the Indian media industry got to bring back from the event. The Indian media industry can also take heart that it has become important enough for the international community to have a Super Session devoted to it at the Show this year.
Noor Fathima Warsia Apr 21, 2008 8:06 AM
The Indian Super Session saw experts delve further on the digital scenario in India, and the benefits that it brought to different mediums. The panel also spoke on radio and the changes that the medium was experiencing in India.
Noor Fathima Warsia Apr 17, 2008 9:59 AM
Piracy has eaten away nearly $4 billion of the Indian entertainment market, according to Farokh Balsara, Industry Sector Leader, Media and Entertainment, Ernst & Young. However, it hasn’t killed the growth story that the Indian film industry has seen on the international scale.
Noor Fathima Warsia Apr 17, 2008 9:58 AM
The third day of the NAB Show 2008 brought special focus on India in the Super Session ‘Tune into India’s Entertainment Economy: From Emerging to Surging’. The various challenges and opportunities in the television domain in India were discussed threadbare at the session. The session also saw the unveiling of the NAB-commissioned E&Y report on the Indian entertainment economy.
Noor Fathima Warsia Apr 17, 2008 9:57 AM
The radio sessions and the Radio Luncheon brought special focus on the medium on the second day of the NAB Show 2008. National Association of Broadcasters (NAB) also launched the ‘Radio Heard Here’ campaign on the day. Day two of the NAB Show also brought VFX, animation and new digital workflows to the Content Theatre.
Noor Fathima Warsia Apr 17, 2008 8:47 AM
The digital signage medium is gaining traction in mature markets such as the US, where research shows that by 2010, this medium would’ve cornered 38 per cent of revenues vis-à-vis traditional signage in comparison to the single digit share that it has had. Broadcasters such as the CBS are looking at this medium closely for incremental revenues and to make more noise around their content.
Noor Fathima Warsia Apr 17, 2008 8:46 AM
The second day of the NAB Show 2008 saw experts discuss more on how various mediums can co-exist, and the role that digital technologies would play in the growth of all mediums. One important point that came across was that whether it was theatres, malls, networking sites, TV or radio, consumers liked to socialise, and that was one key deciding factor in the popularity of mediums.
Noor Fathima Warsia Apr 17, 2008 8:45 AM
For radio players across the world, the NAB Show sessions on April 15 had some learnings on how to engage an audience in radio and what not to do. The bottom line of what most international radio heads had to say was that the strategy for radio should come before the policy.
Noor Fathima Warsia Apr 16, 2008 8:13 AM
The first day of the NAB Show 2008 clearly showed the focus that NAB is placing on content, and the technological side of broadcasting that the Association is so actively involved in. In addition to the keynote and the honouree sessions, the day saw the launch two new NAB Show offerings – the Content Theatre and Spotlight Series.
Noor Fathima Warsia Apr 16, 2008 8:12 AM
The NAB Show 2008 got underway at Las Vegas with a series of Conferences on April 11, while the Exhibits were scheduled from April 14. National Association of Broadcasters (NAB) has put together a whole floor dedicated to content this year called the ‘Content Central’. exchange4media is the media partner for the NAB Show in India.
Noor Fathima Warsia Apr 15, 2008 7:33 AM
NAB Show 2008 officially got underway at Las Vegas on April 14 with David Rehr, President & CEO, NAB, unveiling aggressive plans for NAB and the role the organisation would play in the development of the US broadcasting industry. Rehr’s opening address was followed by keynotes from Charles Osgood and Tim Robbins, who had more to say on the broadcasting evolution than one would imagine.
Noor Fathima Warsia Apr 15, 2008 7:32 AM
Even before the GoaFest 2008 had officially kicked off, the AAAI had an uncalled for ‘situation’ in hand. For the first time in 41 years of the Abby Awards, the list of award winners, or some part of it, was leaked out to the media. This dismayed everyone at the Festival. Industry leaders share their views.
Noor Fathima Warsia Apr 7, 2008 8:01 AM
P&G India’s media review results are out. The MediaCom-Madison Media combine has won the business. The account size is pegged between Rs 250 crore and Rs 300 crore. The other agencies in the fray were Starcom Worldwide and Carat. Also, Sam Balsara has acquired 51 per cent stake in MediaCom India. With this, P&G India business would be parked in MediaCom.
Noor Fathima Warsia Apr 3, 2008 7:50 AM
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