Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Qwikcilver’s Co-founder and CMO says their campaign for Onam addresses the gifting needs of the resident and non-resident Keralites
Neethu Mohan Aug 17, 2018 8:53 AM
A look at what channels of Mathrubhumi, Aisanet, Amrita, Flowers and Mazhavil Manorama have planned this Onam season to keep viewers glued to their TV screens
Neethu Mohan Aug 13, 2018 8:53 AM
With Onam season soon approaching, brands both national and local, pin their hopes on this harvesting festival of Kerala by offering attractive promotions, launching new campaigns
Neethu Mohan Aug 6, 2018 8:59 AM
Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period
Neethu Mohan Aug 2, 2018 8:55 AM
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
Neethu Mohan Jul 27, 2018 8:52 AM
Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo
Neethu Mohan Jul 23, 2018 8:54 AM
The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or two
Neethu Mohan Jul 19, 2018 8:52 AM
Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football fanatic, who happens to be 60
Neethu Mohan Jul 16, 2018 8:56 AM
This Rajinikanth starrer with a whopping budget of Rs 500 crore is shot entirely on 3D cameras
Neethu Mohan Jul 12, 2018 8:54 AM
Before joining First News Kannada, Divaakar was the Business Head of Prajaa TV Kannada News
Neethu Mohan Jul 4, 2018 8:53 AM
The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google
Neethu Mohan Jul 3, 2018 8:58 AM
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From products to political candidates, there are umpteen endorsements that our celebrities do. We take a look at the brand endorsements done by South Indian movie stars.
Neethu Mohan Jul 3, 2018 8:57 AM
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Neethu Mohan Jul 3, 2018 8:55 AM
Shelton Pinheiro explains that the campaign was launched targeting tourist’s arrival in Kerala during the monsoon season
Neethu Mohan Jul 2, 2018 8:56 AM
The campaign aimed at creating awareness on free and open breast feeding featured a model breast-feeding an infant on the magazine cover and was met with much resistance by certain groups
Neethu Mohan Jun 27, 2018 11:55 AM
The decision came after constant complaints from passengers on not being able to look outside the bus due to the opaque advertising side panels
Neethu Mohan Jun 27, 2018 8:57 AM
Industry lauds Unilever's move to 'Weed' out Social Media Influencers who buy fake followers
Neethu Mohan & Dolly Mahayan Jun 19, 2018 8:58 AM
Superstar Kamal Haasan is hosting the second season of the reality show's Tamil version
Neethu Mohan Jun 16, 2018 9:58 AM
Colors Kannada, Asianet, SUN TV and Star Maa continue to dominate their respective language markets
Neethu Mohan Jun 11, 2018 8:52 AM
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Neethu Mohan Jun 11, 2018 8:49 AM
Not just fans but also brands that are associated with Kaala are awaiting for the magic of Rajini to hit screens tomorrow
Neethu Mohan Jun 6, 2018 8:59 AM
With Kaala soon to release and the formation of a new political party in the works, the 67-year-old superstar is set to create more magic both on-screen and off
Neethu Mohan May 30, 2018 9:00 AM
According to BARC India Data, out of the 488 million impressions the counting day (May 15) has got the lion’s share of viewership
Neethu Mohan May 30, 2018 8:52 AM
South Indian GEC Channels Colors Kannada, Asianet, and SUN TV continues to lead the list in their respective languages. Three south Indian channels found their slots in the Top Channels of across genres.
Neethu Mohan May 28, 2018 8:50 AM
As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey
Neethu Mohan May 25, 2018 9:35 AM
The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture
Neethu Mohan May 19, 2018 8:57 AM
Colors Kannada, Asianet, SUN TV continue to dominate Kannada, Malayalam and Tamil GEC categories respectively
Neethu Mohan May 18, 2018 8:51 AM
Congress reportedly spent close to Rs 50-60 crore on advertising during the elections.
Neethu Mohan & Madhuwanti Saha May 16, 2018 9:00 AM
Apart from local Kannada news channels, English and Hindi news media is also covering the elections extensively
Sonam Saini & Neethu Mohan May 15, 2018 9:00 AM
With the Karnataka Legislative Assembly Elections just around the corner, various brands have stepped up their civic role by launching campaigns to remind the citizens in Karnataka to vote
Neethu Mohan May 11, 2018 8:54 AM
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