Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc
Neethu Mohan Apr 23, 2019 10:50 AM
At the FICCI committee meeting, Nilekani, co-Founder & Chairman of Infosys Technologies said data empowerment architecture in India will benefit all segments of the economy
Neethu Mohan Apr 23, 2019 9:06 AM
Rani Reddy, Director, Sakshi Group spoke about the channel’s journey so far, its major achievements, election programming, etc
Neethu Mohan Apr 22, 2019 8:16 AM
ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around
Neethu Mohan Apr 20, 2019 9:38 AM
Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives
Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
Neethu Mohan Apr 16, 2019 9:05 AM
Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more
Neethu Mohan Apr 16, 2019 8:57 AM
Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar
Neethu Mohan Apr 8, 2019 8:41 AM
Through campaigns, advertisements and promotional activities, Peps has been creating awareness about the importance of sleep, Madhavan tells exchange4media
Neethu Mohan Apr 4, 2019 8:28 AM
Shankar Kumaraswamy, Director of RmKV Silks talks about preserving and reviving traditional crafts and his hopes from the online market
Neethu Mohan Apr 4, 2019 8:26 AM
Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more
Neethu Mohan Apr 1, 2019 8:26 AM
ChillOut: While on vacation, Agarwal,VP & GM-India and South Asia, InMobi, and her husband like to go to a resort or hotel where they can enjoy and relax
Neethu Mohan Mar 30, 2019 9:30 AM
The focus will be to provide advisory and assistance in 3 core areas of Development and Management of the Client Brands- Planning, Communication, and Media
Neethu Mohan Mar 29, 2019 11:19 AM
Amin and Mehta will be leading the Integrated Solutions team at Schbang and reporting to CEO & Co-Founder Akshay Gurnani
Neethu Mohan Mar 29, 2019 8:47 AM
PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans
Neethu Mohan Mar 29, 2019 8:31 AM
Pandey, former Editor-in-Chief of Thanthi TV, has launched a digital media channel named Chanakyaa
Neethu Mohan Mar 27, 2019 8:26 AM
Anuradha Gudur, Business Head- Zee Keralam, Zee Telugu & Zee Cinemalu; and Deepti Pillay Sivan, Business Head - Zee Keralam, speak about the channel’s growth, content strategies and upcoming launches
Neethu Mohan Mar 25, 2019 9:14 AM
The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd
Neethu Mohan Mar 22, 2019 8:53 AM
The product offerings of Youplus, a video opinion search engine, focus on understanding people through videos, says Shamim
Neethu Mohan Mar 20, 2019 8:25 AM
Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathis, talks about the 71 years of Cycle as a brand, empowering rural women and their initiatives in the technology front
Neethu Mohan Mar 18, 2019 9:46 AM
Abhay Hanjura and Vivek Gupta, Founders of Licious, the meat and seafood brand, spoke about their marketing strategies and the changes the brand has brought to the industry
Neethu Mohan Mar 15, 2019 8:53 AM
Channels both national and regional are dishing out election oriented programmes
Neethu Mohan Mar 13, 2019 9:32 AM
Ashutosh Vaidya, CMO, Kurl-on speaks about the role of technology and innovation at Kurl-on and how the company is curbing the menace of fake products, their expansion plans and more
Neethu Mohan Mar 12, 2019 8:37 AM
Christopher had been with the organisation for 22 years and 7 months
Neethu Mohan Mar 11, 2019 8:25 AM
ChillOut: Kumar, Vice President, Wavemaker says he is excellent at cooking Kerala Sadhya and makes yummy pickles and fundoo chutneys
Neethu Mohan Mar 9, 2019 11:00 AM
OOH players hoping for a boom between March and May to recover from losses suffered due to last year’s floods
Neethu Mohan Mar 5, 2019 9:30 AM
Most political parties and media agencies feel the ban will not have a huge impact on campaigning as other media, especially social media, will very comfortably compensate for the reach and impact
Neethu Mohan Mar 4, 2019 8:36 AM
At a talk on ‘Digital Broadcasting and Future of Journalism’, Vempati, Prasar Bharati CEO, spoke about the role played by public broadcasters in the emergence of New India and other issues
Neethu Mohan Feb 28, 2019 8:33 AM
Ahammed, Founder and Chairman of Malabar Gold & Diamonds talks about the challenges faced by the group during their initial days, marketing strategies, investment plans etc
Neethu Mohan Feb 27, 2019 8:50 AM
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