Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Kannada channels saw the highest growth, followed by Malayalam, Tamil and Telugu, according to BARC data
Neethu Mohan Feb 25, 2019 9:40 AM
Appaiah, CEO of Sumeru says they are focused on removing the misconceptions surrounding the frozen food industry, and talks about the brand's Individual Quick-Freezing Technology
Neethu Mohan Feb 25, 2019 8:52 AM
Phokela, Chief Business Officer, Ather Energy talks about the characteristics of Ather the electric scooter and their expansion plans
Neethu Mohan Feb 20, 2019 8:14 AM
Viacom18's Colors Tamil has completed one year. Ravish Kumar, Head, Regional Entertainment, Viacom18, talks about the channel’s journey, factors that led to its growth, marketing plans and more
Neethu Mohan Feb 19, 2019 8:37 AM
ChillOut: The Joint Managing Director of Mathrubhumi is a “tough cool guy” and loves off-roading and sky-diving
Neethu Mohan Feb 16, 2019 8:32 AM
The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports
Neethu Mohan Feb 14, 2019 8:57 AM
Trend set by Doordarshan in the 90s has been continued by satellite channels like Asianet, Mazhavil Manorama and Amrita TV
Neethu Mohan Feb 13, 2019 8:24 AM
On February 7, a division bench of Karnataka High Court put a stay on the interim order quashing BBMP’s ban on outdoor advertising
Neethu Mohan Feb 12, 2019 8:12 AM
Singh, Founder & Director, MedLife spoke about recent acquisition of MedLabs and how they will consolidate diagnostic business by integrating its technology platform & logistics strengths
Neethu Mohan Feb 7, 2019 8:47 AM
The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform
Neethu Mohan Feb 6, 2019 8:20 AM
The social media pages by Bengaluru City Police were started in 2011 and they were one of the first police departments in the country to utilise this medium to communicate with the public
Neethu Mohan Feb 4, 2019 8:14 AM
ChillOut: The Senior VP at Wavemaker reveals her vices, the hobby she wants to pick up and her vacation plans
Neethu Mohan Feb 2, 2019 9:15 AM
Lowering of GST and reduction of corporate tax among the major demands
Neethu Mohan Jan 31, 2019 8:36 AM
Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands
Neethu Mohan Jan 24, 2019 8:22 AM
MSOs say cable operators do not want to put in efforts for convincing consumers to buy pay channels
Neethu Mohan Jan 23, 2019 8:53 AM
The newspaper, m kid, consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids
Neethu Mohan Jan 22, 2019 8:31 AM
The associations of Local Cable Operators in South India are demanding change in tariff orders, reduction of GST from 18% to 5%
Neethu Mohan Jan 21, 2019 8:59 AM
Brands also cash in with images of their products from a decade ago and now
Neethu Mohan Jan 18, 2019 9:02 AM
Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up
Neethu Mohan Jan 15, 2019 8:56 AM
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The trailer of the movie received 20 million+ views on YouTube, and the official teaser which was released on December 12 garnered 14 million+ views
Neethu Mohan Jan 11, 2019 9:04 AM
The new BBMP advertising policy and bylaws which came into effect last year have affected Bangalore Metro Rail Corporation Ltd’s (BMRCL) non-fare revenue
Neethu Mohan Jan 9, 2019 8:42 AM
Kerala Police's Facebook page has over 10 lakh followers and is known for posting funny memes and witty responses to address social issues
Neethu Mohan Jan 7, 2019 9:14 AM
Industry players say almost 30-80 per cent billboards in Kerala are still vacant
Neethu Mohan Jan 3, 2019 8:20 AM
From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year
Neethu Mohan Dec 31, 2018 9:02 AM
In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings
Neethu Mohan Dec 18, 2018 8:39 AM
Most of the images were inspired by films such as Baahubali and 2.0 and actor Rajinikanth
Neethu Mohan Dec 13, 2018 8:51 AM
The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today
Neethu Mohan Dec 11, 2018 8:17 AM
Newly launched Kannada news channel now available on all MSOs, by the end of 2018 it will be available on 3 DTH platforms
Neethu Mohan Dec 10, 2018 8:06 AM
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