Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Suvodeep Das, Vice President- Marketing, Sodexo BRS India, talks about the repositioning of the brand, their integrated marketing strategies and plans for 2019.
Neethu Mohan Dec 5, 2018 8:56 AM
Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India
Neethu Mohan Nov 28, 2018 8:24 AM
With social media pages gaining popularity and becoming an integral part of most of our lives, several social media pages are handling sarcasm and humour in commendable ways
Neethu Mohan Nov 26, 2018 8:56 AM
The video shows the teacher performing ottamthullal during Children's Day celebrations at a primary school
Neethu Mohan Nov 23, 2018 8:35 AM
A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South
Neethu Mohan Nov 22, 2018 8:43 AM
Raghavendra Hunsur, Business Head, Zee Kannada, talks about the channel’s new brand identity, his journey with the channel by far, plans for 2019 and more.
Neethu Mohan Nov 22, 2018 8:31 AM
TV channels across the country go all out with special programming and activities for Children's Day
Neethu Mohan Nov 14, 2018 3:19 PM
TV channels are going all out to seize the festive season opportunity to increase their TRPs and viewership
Neethu Mohan Oct 30, 2018 8:30 AM
Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali
Neethu Mohan Oct 29, 2018 8:31 AM
Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav
Neethu Mohan Oct 26, 2018 8:24 AM
Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers
Neethu Mohan Oct 23, 2018 8:41 AM
Technology has made kids quite a demanding audience and TV will have to either innovate massively or miss the bus, feel experts
Neethu Mohan Oct 22, 2018 8:52 AM
Ulf Smedberg, Country Marketing Manager, IKEA India, speaks about their festive season plans, #Swedeshi movement and expansion strategy.
Neethu Mohan Oct 15, 2018 8:33 AM
Parth Jindal on his hopes for Bengaluru FC for the 5th edition of ISL, the youth academy and the growth of sports marketing in India, etc
Neethu Mohan Oct 11, 2018 8:58 AM
Amit Gupta on the group’s plans for 2019 Lok Sabha elections, their exploration of latest technologies and much more.
Neethu Mohan Oct 11, 2018 7:59 AM
Iyer believes that the biggest strength of Unibic as a brand is the way in which they bring innovation and freshness into their products
Neethu Mohan Oct 10, 2018 8:35 AM
As The Hindu turns 140, Lochan tells us about how the daily has not only survived but also thrived all these years by balancing the old with the new
Neethu Mohan Oct 5, 2018 8:58 AM
Kuldeep Chaudhary on how they are helping brands enhance their marketing and advertising strategies
Neethu Mohan Oct 1, 2018 8:56 AM
SUN TV Network is positioning Sun Life as its second GEC channel, will be targeting young audience
Neethu Mohan Sep 28, 2018 11:46 AM
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Neethu Mohan Sep 18, 2018 8:59 AM
The BBMP has approved a new draft advertising policy titled ‘BBMP Outdoor Signage and Public Messaging, 2018’
Neethu Mohan Sep 12, 2018 8:54 AM
Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency
Neethu Mohan Sep 11, 2018 8:59 AM
OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August
Neethu Mohan Sep 10, 2018 8:59 AM
Divaakar on spending 25 years in media, the soon-to-be launched First News Channel, changes he has witnessed in Kannada viewership, media selling and more
Neethu Mohan Sep 10, 2018 8:51 AM
.jpg)
Cover It up has already launched their first season of products which have received positive response
Neethu Mohan Sep 5, 2018 6:12 PM
Channels such as Asianet News, Mathrubhumi News and News 18 Kerala exhibited unprecedented maturity and responsibility while reporting the Kerala floods
Neethu Mohan Aug 30, 2018 8:38 AM
Silly Monks Entertainment garnered momentum with the recent acquisition of 51% stake in Chintala Sports Pvt Ltd, the curators of Telangana Premier Kabaddi League
Neethu Mohan Aug 28, 2018 8:57 AM
Jagannath Ramaswamy, the brain behind the advertising management course, recounts how the course continues to be the only one created and run by and for the advertising industry
Neethu Mohan Aug 21, 2018 8:52 AM
Airtel, Amazon, ICICI, LULU Group International, Viacom18, UAE Exchange, Asianet News Networks, India Today Group, Malayala Manorama, Mathrubhumi Group, Star India and Times Network contributed towards the Chief Minister's fund
Neethu Mohan Aug 20, 2018 8:59 AM
Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far
Neethu Mohan Aug 20, 2018 8:54 AM
TOP STORIES
